We've simplified our equity release proposition

One product, one flexible solution

We’ve moved to a ‘one product, one solution’ equity release proposition. Our Lifestyle Flexible Option now provides all your Aviva equity release business needs in one convenient place. Nothing else changes – it’s all still there: the same LTVs, enhanced medical rates and lump sum options.

Simplified and improved our equity release proposition

Last year, we shortened and simplified our applications forms, streamlined many processes and enhanced our business terms. We also introduced a lower minimum drawdown value and tailored rates. This year we added a variable gilt index early repayment charge (ERC) option alongside our fixed percentage ERC.   

Stronger and award-winning

We’ve strengthened our proposition by providing a single, flexible equity release solution for your clients, ensuring a smooth journey. Our enhanced rates and the potential for better customer outcomes haven’t changed, and neither has our award-winning reputation.

We won the Best Equity Release Lender and Best Equity Release Lender Customer Service categories at the 2021 What Mortgage Awards. And, we also won Best Equity Release Lender 2021/2022 at the Personal Finance Awards. 

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