Live Protection

We Live Protection

We know you're committed to supporting your clients, whatever life throws at them. That's why we're so proud to keep supporting you.


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Protection claims

Claims statistics that speak for themselves

In 2019 we paid out almost £982 million worth of claims, helping over 26,500 people.

Here are just some of our key 2019 claims statistics. We paid out:

  • 98.6% of life insurance and terminal illness claims
  • 93.1% of critical illness, children's benefit and total permanent disability claims 
  • 85.7% of income protection claims*

*Income protection figures include all third-party information.

Read our claims report

Linda's Story

When Linda was buying her house, her mortgage adviser recommended taking out critical illness cover. When within a few years, completely out of the blue, Linda was diagnosed with bowel cancer, she was very thankful that she’d acted on this advice. Hear from Linda about her experience making a claim with Aviva.

Please note, if you intend to use this video with your clients then you should be present with them. You should also explain all relevant product information to highlight the benefits and risks.


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Why Aviva?

Support Services - looking after your client and their family

When you recommend one of our personal protection policies to your client, you can relax, safe in the knowledge that we’ll be there for them and their families when it really matters. Of course, this means we’ll be on hand with financial support if the worst should happen. But with our policies, you get so much more than that.

We’re proud of the services we offer, helping your clients to live more healthily, caring for them through illness and injury and being there to support them and their family in the event of bereavement. For more information on any of the services listed and what's included with your clients' policy, please read our Support Services Leaflet.

Please be aware that our support services are non-contractual and can be removed at anytime.

Download our guide


Online Services

Thanks to enhancements across the whole quote process, you can easily generate, edit and compare multiple quote options. Combined with faster, intelligent underwriting that can deliver instant decisions, and real-time online business tracking. 

To learn more about the benefits of our online system read our handy ALPS guide.