Aviva Connect Cookie policy

Aviva Cookies

This policy applies to our use of cookies in connection with the Aviva Connect website (“the Website”);

Protecting our users is at the heart of everything we do at Aviva and protecting your information is no exception.  We use cookies on the Website to help make your visits more effective, so we'd like to explain more about how and why we use them.  By continuing to browse the Website (without adjusting your browser settings to block cookies), you are agreeing to our use of cookies.  To find out how to adjust your browser settings to block cookies, please see the section below “Accept or Block Cookies”.

You can find out more about how we use any information collected by cookies on the Website in the Aviva Connect Privacy Policy.

What are Cookies?

Cookies are small text files which contain information that is downloaded to your computer or mobile device when you visit a website.  When you visit the website again, or visit another website which recognises the cookie, your device is able to communicate with the website and the website can read the information held in the cookie.

We use cookies to help you efficiently browse our Websites and to save you time by not having to re-enter your details each time you visit. Cookies allow us to provide you with information and show you content relevant to you. We also use cookies to analyse how our users interact with our Website so we can improve the user journey.

How we use Cookies

We use four categories of cookie on our Website, based upon the International Chamber of Commerce UK Cookie Guide.

1)     Strictly Necessary

2)     Performance

3)     Functionality

4)     Targeting

Some of these are "session cookies", which only stay in place for the duration of your visit to our Website and are deleted at the end of your browsing session. Others are "persistent cookies", which remain on your device for a period of time after you have left the Website. Cookies may also be placed by our approved business partners, which are known as "Third Party Cookies".

(1)     Strictly Necessary Cookies

Strictly Necessary Cookies are required for the operation of the Website.

These cookies are essential in order to enable you to move around the Website and use its features, for example to access to secure areas of the Website.

Without Strictly Necessary Cookies the Website and back-end services would not work. If you remove or disable these Cookies, we cannot guarantee that you will be able to use the Website.

Our use of Strictly Necessary Cookies includes:

  • identifying you as logged into the secure parts of the Website for the duration of your visit;
  • remembering information you have previously entered to complete a form (e.g. retrieval of a quote) as you proceed through a journey on our Website. Your information is stored on our secure servers and the cookie contains only a unique reference number which links you to your stored information when you log into the Website;
  • maintaining log in details for the session or transaction.

We do not use Strictly Necessary Cookies to:

  • collect information about you for marketing purposes; or
  • track your internet activity on other websites.

Some examples of Strictly Necessary Cookies used on the Website are:

Name of cookie



Session identification


Session identification

(2)     Performance Cookies

Performance Cookies collect information about how visitors use the Website.  They allow us to recognise and count the number of visitors and to see how visitors move around our Website. 

Performance Cookies help us to improve the way the Website works (e.g. by ensuring that visitors are finding what they are looking for easily) and to recognise when error messages are being received. 

Performance Cookies don't collect any information that could identify you directly.

The information collected by these Cookies is either anonymous or pseudoanonymised.

Our use of Performance Cookies includes:

  • analysing how visitors use the website;
  • recording any errors that occur;
  • testing different designs of the website; and
  • measuring the effectiveness of our advertising.

We do not use Performance Cookies to collect personal information.

Some of these Performance Cookies are managed for us by third parties. 

You can stop Performance Cookies by setting your web browser to reject/block some or all cookies.  You may be able to block specific Performance Cookies provided by third parties by using the tools or preferences on that third party’s website

Some examples of Performance Cookies used on the Website are:

Name of cookie



Digital Analytics


Optimisation & testing


Digital Analytics

(3)     Functionality cookies

Functionality Cookies are used to provide services (such as videos) or to remember choices you make so we can personalise our content for you (for example, by remembering your choice of language or region).

Our use of Functionality Cookies includes allowing us:

  • to remember preferences you have chosen to customise your experience of our Website; and
  • to provide live chat functionality to you in certain areas of the Website

We do not use Functionality Cookies to target you with adverts on other websites.

You can block these cookies using your browser settings, but this may mean that we cannot offer you certain services and may prevent us from remembering that you have chosen not to receive a certain service. 

Some examples of Functionality Cookies used on our Websites are:

Name of cookie



Remembers whether mobile optimised banner message should be displayed


Helps Live Chat to work on our Website

(4)     Targeting Cookies

Targeting Cookies record your visit to our Website, including the web pages you have visited and the links you have followed. We use this information to make the Website and our advertising relevant to your interests and provide this information to third parties.

This information may be used to trigger direct communications with you, for example, to send you automated emails tailored to your interests, unless you have opted out of receiving marketing materials from us.

We may also use information from Targeting Cookies to trigger service support communications.

Targeting Cookies may also be placed by our approved business partners.  Targeting Cookies are generally linked to services provided by those third parties e.g. "like" buttons.

You can control whether or not Targeting Cookies are used, however, if you block them, we may not be able to offer you certain functionality.  

Our use of Targeting Cookies includes:

  • delivering content and marketing communications tailored to your interests based on information from your visit to the Website
  • providing advertising agencies with information about your visit so that they can show you relevant adverts online; and
  • providing social networks such as Twitter or LinkedIn with information about your visit to our Websites.

Some examples of Targeting Cookies used on our websites are:

Name of cookie




Accept or block Cookies

You can block any cookies from any website by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, if you block all cookies (including Strictly Necessary Cookies) you may not be able to access all or part of our Website. You can also use your browser settings to delete cookies.  For more information about how to disable cookies in your browser please visit allaboutcookies.org.

If you share the use of a computer, accepting or rejecting the use of cookies may affect all users of that computer.

Where a cookie is provided by a third party, you may be able to use that third party’s own tools to block that cookie. 

Other Technologies

Flash Cookies

Flash Cookies make it quicker and easier for you to access websites on subsequent visits that use Flash technology.  Deleting them means you may have to re-enter information each time you visit the same site. 

Deleting Cookies in your browser will not delete Flash Cookies.  You can delete Flash Cookies by going to the Settings Manager for your Adobe Flash Player.  You will be taken to the Adobe website, which lists our Websites with the cookies in your browser.  Just click “Delete” opposite the relevant website.

Pixel Tracking and Audience Pixels

Pages of our Websites and our emails may contain pixel tags (also referred to as web beacons, web bugs, tracking pixels, java tags and clear gifs) that allow us and our advertisers or service providers to: 

  • collect statistics on our Websites and emails (e.g. number of users who have visited a page or opened an email);
  • collect information about how you interact with our emails (e.g. whether you opened them or followed links);
  • personalise online services and marketing communications; and
  • match ads to users.

Further information

More information about cookies and managing your browser settings can be found at All About Cookies or similar sites such as Abine.com.

The International Chamber of Commerce's Guide to Cookies is also a useful resource.

Key Third Party Providers are:

Adobe Analytics

We use Adobe’s analytics and on-site personalisation services to measure your use of the website.  This may include information such as the link you followed to reach one of our web pages, your IP address or how you interact with our adverts.

For more information, including details of how to block these cookies specifically, please see Adobe’s website.

DoubleClick cookies

Provided by our online advertising supplier, these cookies are used to serve our internet advertisements on other sites.  Some of our web pages may contain electronic images that help us see how users interact on these pages.  They may also provide DoubleClick with information about the interaction.

Google Analytics

Our websites may use Google Analytics, which is a web analytics service provided by Google.

For more information, including details of how to block these cookies specifically, please see Google's website.

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