All-new Aviva Premier

All-together better for your larger, more complex clients

As businesses grow, so do the risks they face. With greater operational complexity comes the need for non-standard solutions. That’s why, for your larger, more complex clients, we’ve created a proposition built around the business, not the policy.

All-new Aviva Premier brings together the full breadth of our underwriting, claims, risk management and relationship capabilities into a single proposition; it's designed for businesses at £250k+ premium spend, with complex insurance needs who want to work closely with their broker and insurer over the long term. Customers will have access to specialist expertise, tailored insurance solutions and dedicated support through a unified Aviva relationship.

What can you expect from Aviva Premier?

• Meeting customers’ evolving needs

Large businesses are facing a growing number of risks. Understanding the evolving risk landscape, adequate cover levels and the growing need for specialist risk management support are critical challenges.

Aviva Premier reflects our renewed focus on serving larger and more complex commercial customers. While the Premier name will be familiar to many brokers, the proposition has been redesigned around the needs of today's Mid-Market businesses, bringing together underwriting, claims, risk management and relationship expertise in a more joined-up way for brokers and their clients alike.

• Relationship-driven value
  

Premier is built around close collaboration between the broker, the customer and Aviva. Our regionally aligned Client Relationship Managers (CRMs) work alongside you to strengthen this collective partnership. For larger or more complex clients, the client’s dedicated CRM acts as a central point of contact across policies, claims and risk management, helping to simplify engagement, support collaboration and create meaningful value.

• Underinsurance protection

Underinsurance remains a major risk for commercial clients, particularly where inflation, reinstatement costs, supply chains and recovery times continue to move. Aviva Premier helps you have better conversations about sums insured, indemnity periods and the practical steps needed to protect the business properly. Clients can access valuation services and practical tools to assess the right level of protection.

• Increased cover that supports better outcomes

Premier provides enhancements designed to cater for the added complexities of your clients' insurance needs. This includes our fair presentation of risk commitment, dual remedies at claims stage and first period of insurance cover match extension, to give your clients the confidence that their business is protected against the risks it faces.

• Enhanced claims support

Larger, more complex businesses often have larger, more complex claims. That’s why our Premier proposition supports clients before, during and after losses. From claims preparation and dedicated points of contact to regular reviews, escalation routes and practical recovery tools, clients receive expert support throughout the claims journey.

• Risk management expertise

As part of the proposition, customers can benefit from our dedicated risk management support that goes beyond a traditional survey, recommendations list and deadlines.

Our consultants work with you and your client to understand the business, quantify exposures and identify practical ways to reduce risk and strengthen resilience. The result is a more proactive approach to managing risk throughout the year, not simply at survey time.


Dave Martin, Managing Director, Commercial & Chief Distribution Officer, UK&I General Insurance:

"Businesses are operating in an increasingly complex risk environment and many require more than a traditional insurance solution. They're looking for a partner that understands their business and can build tailored insurance solutions around them to mitigate risks and protect them when things do go wrong.

"Aviva Premier follows the refocusing of our UK Commercial Lines business and supports our ambition to grow with larger and more complex UK clients. It brings more of Aviva’s specialist underwriting, claims, risk management and relationship expertise together around the customer, while giving brokers a more aligned proposition and simpler way to trade with us."

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