Aviva Mid-Market

The UK Mid-Market reflects a dynamic and innovative group of businesses, often described as the UK’s economic engine. With an ever-changing business landscape, being able to understand and manage new and emerging risks is critical to business success.

Our Mid-Market proposition is focused on working alongside you to deliver the right cover for each of your clients. We’ve looked to create a consistent and straightforward package of offerings to aim to meet these clients needs. Our harmonised product offering comes supported by our expanded underwriting capacity – strengthened regional teams with the expertise across the Mid-Market sectors and the authority to make the decisions that help you do business.

On top of that, we also have the capabilities to deliver cover that meets the demands of larger risks, ensuring that together, we can craft a protection solution shaped around the precise needs of your client.

Why Aviva for Mid-Market?

We recognise that every Mid-Market business is unique. We aim to understand as much as we can about your clients and their businesses so we can deliver the right insurance solutions for them. 


Policy wordings

Our commercial combined wordings offers a choice of warranty free cover for property damage, business interruption, contract works, employers’ liability and public & products liability. 

We can provide you and your clients with a range of added-value services, such as a legal and tax helpline included at no extra cost, counselling services and access to business-specific consultancy, industry seminars, forums and thought leadership. 

We continually review our wordings in relation to the needs of the market.

Regional Underwriting

More often than not, Mid-Market involves local businesses dealing with local businesses. That’s why we’ve invested in our regional underwriters’ capacity and capability to give you greater access to support, solutions and local insight. The breadth of product range and expertise we have allows us to underwrite your clients’ cover requirements

Trust and confidence

We can offer a Fair Presentation of Risk Guarantee* and we can help you calculate sums insured through data analytics and cover levels for your clients. Our claims service aims to support your client in event of a claim and we want to make sure they get the right support every step of the way.

*subject to acceptance criteria

Specialist industry expertise

Our underwriters are experienced with supporting Mid-Market clients across a wide range of sectors. They understand the issues and requirements Mid-Market businesses face. They're supported by our dedicated risk consultants, claims managers and client relationship managers who are focussed on building a service proposition to meet the clients' needs. There's also a choice of Specialist Partners to support you and your customers in managing risk, who are available to Aviva clients at preferential rates.

Long-term working partnership

A long-term partnership can provide your clients with stability over time. This can include rate commitments and profit shares, subject to eligibility. We can also consider business support funding to part or fully fund consultancy, loss prevention solutions and technology, to help your clients improve risk solutions and support innovation in their business.


Your industry quick guides

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Why Aviva

An overview of our corporate standing.

Large Corporate

For UK-domiciled clients with turnovers over £250 million or for clients who have complex insurance requirements.

Small business products

For small business clients with an annual turnover of up to £7.5 million


For more information

Please contact your Aviva sales manager or local underwriter.