Target Market Statements

Aviva General Insurance Target Market Statements - Commercial Lines

The Insurance Distribution Directive (IDD) and FCA PROD4 rules require Product Manufacturers to share information about the intended target market for their products with their Distributors. Aviva, as Product Manufacturer, has therefore developed ‘Target Market Statements’ to provide you with this information. These are not intended for customers or operational sales staff.

Our Target Market Statements are intentionally provided at a product category level to clarify who our products are designed for, who they are not intended to support and how we expect the product can be offered to customers.

Please continue to refer to the relevant policy documentation for full details of the insurance cover and exclusions.


In most instances, Aviva Commercial Lines General Insurance products are designed to provide insurance solutions to customers in a wide range of market segments.  It may be that a customer has the need for more than one product, and they may be selected in a combination that suits their needs, providing the eligibility criteria are met.  Almost all of our Commercial Lines products are also not suitable for consumers as defined by the FCA. A consumer is classed as any person who is acting for purposes which are outside their trade or profession. High level information regarding standard eligibility criteria is detailed in each of the Target Market Statements where relevant, however please contact your local Trading office underwriter should you require a tailored quote.

Click here for information about which products can be transacted directly via FastTrade, Aviva’s online servicing platform.

Accident and Health



Business Vehicles

Commercial Combined

Commercial Combined Online

Commercial Property Owners





Latent Defects

Legal Indemnities

Management Liability


Minifleet (including Single Business Vehicle)

Motor Trade

Office & Surgery

Pension Trustees Liability

Professional Indemnity

Property Owners

Pubs, Hotels & Restaurants

Self Employed

Shop & Salon

Warranties & Indemnities / Mergers & Acquisitions