Fundraise for your favourite charity through Aviva Double the Difference, and we’ll match what you raise, pound for pound, up to £5,000 per project.*
It’s a simple and rewarding way to create double the impact by harnessing our shared ambition, supporting local action and bringing longer-lasting change to your community.
There’s £200,000 of matched funding available on a first-come, first-served basis. So, get fundraising for your cause today!
Who can apply?
Get started in three simple steps
1. Choose your charity and register
Choose any UK registered charity for your brokerage to fundraise for, and register using the link below.
2. Raise money via Crowdfunder
Once you’ve registered, Crowdfunder will set up your fundraising page for you to personalise and share with your supporters. Then it's time to start raising money for your cause.
3. Aviva will match what you raise
As soon as your page starts receiving donations, match funding will be automatically applied where eligible. We'll match up to £250 per donation, up to a maximum of £5,000 per project.*
Previous broker fundraisers
Broker fundraising in action, matched by Aviva.
£1,868 matched by Aviva
Lives Not Knives – Croydon
Fundraised by FSB Insurance Service
Supporting young people and tackling knife crime in the local community.
£1,745 matched by Aviva
The Tom Bowdidge Youth Cancer Foundation - Colchester
Fundraised by W Denis Insurance Brokers PLC
Helping teenagers and young adults living with cancer.
£3,428 matched by Aviva
Community Driving School – Herne Bay
Fundraised by Konsileo
Improving access to driving skills and employment opportunities.
Guides and support
Learn more about Double the Difference
Explore our guide to find out more
Terms and Conditions
For full details and eligibility criteria for the Double the Difference fund, take a look at our T&Cs
Frequently Asked Questions (FAQs)
Got a question? Take a look at our dedicated Double the Difference FAQs page
More ways to make a difference
Volunteering
Charities often rely on volunteers as well as supporters. So whether you could wield a paint brush, help with an event or just offer an extra pair of hands, you could make even more of a difference.
Why not ask your chosen charity what they might need, and when you register your fundraising project, you can let us know of any volunteering opportunities too.
Our team might be able to help volunteer with you, using their 3 days paid volunteering leave per year.
More support from the Aviva Foundation
Together we're helping to build stronger communities - today and in the future. Find out more about our two wider Aviva Foundation programmes.
Aviva Communities Fund
Supporting communities through local resilience, inclusion and opportunity, particularly in underserved or vulnerable communities.
Aviva Financial Futures Fund
Shaping stronger financial futures, together - aimed at helping people build financial confidence, capability and long-term security.