Double the difference - FAQs

The Double the difference programme helps brokers raise money for charities they care about, with Aviva matching eligible donations to double the impact.

All UK charities registered by the Charity Commission or Scottish Charity Commission are eligible, with no limits on their income or size. Community Amateur Sports Clubs (CASCs) are not eligible. 

£200,000 of matched funding is available, with matching applied on a first-come, first-served basis, until the fund is fully allocated or your project reaches the £5,000 matched limit, whichever happens first.

Once your fundraising page is live, you’re free to manage, personalise and share it with your supporters and the charity. Please note that the charity will not manage or update your page. 

All fundraising must take place via Crowdfunder, which enables transparent tracking of donations and ensures any eligible match funding can be applied correctly.

Yes. Once your page is live, you’ll see a ‘start fundraising’ button, which colleagues at your brokerage can click to set up their individual fundraiser page. All funds raised through individual pages contribute to the overall project total and may be eligible for Aviva match funding, up to a maximum of £5,000 per project (fund terms and conditions apply).

Matched funding will be automatically applied to your project fundraising total for any eligible donations (whilst the fund is available). 

Double the difference launches on 1 June 2026 and will be open until the £200,000 funding has been fully allocated to good causes, or until 31 December 2026 - whichever comes first. 

Yes, through our Aviva Foundation, which includes The Communities Fund and the Financial Futures Fund, aligned to climate action and financial resilience. Volunteering support is also available from Aviva. 

The Double the difference Fund is available to UK-based insurance brokers who trade in General Insurance with Aviva. 

Visit the Crowdfunder webpage and register your project – you’ll need to enter your brokerage organisation name and location, then select which charity you're supporting.

Yes. We can match individual donations up to £250, up to a maximum of £5,000 per broker fundraising project. 

Once you register, Crowdfunder will notify your chosen charity of your intention to fundraise on their behalf. If the charity isn’t already set up on Crowdfunder, they’ll be contacted directly and supported through the process of getting set up to receive funds. If they're already registered, they'll be automatically linked. 

Crowdfunder will review the broker application within 5 working days. Once approved, we’ll notify you to say that your page is live and you can start fundraising.

Each brokerage organisation can enter one project per location. If your brokerage spans multiple locations, we'll accept a maximum of five projects (providing these are from different brokerage locations).  

Yes, you can continue to add projects and do your own fundraising. Any fundraising after the fund is fully allocated will not be matched. 

We’re proud to have given away over £2 million to broker-backed causes since the launch of our Aviva Broker Community Fund in 2010. Double the difference continues to be exclusive to brokers to support you in fundraising for causes you care about in your local area.

Full guidance and Terms and Conditions are available on our Aviva Broker website.