Target Market Statements

Aviva General Insurance Target Market Statements - Personal Lines

The Insurance Distribution Directive (IDD) and FCA PROD4 rules require Product Manufacturers to share information about the intended target market for their products with their Distributors. Aviva, as Product Manufacturer, has therefore developed ‘Target Market Statements’ to provide you with this information. These are not intended for customers or operational sales staff.

Our Target Market Statements clarify who our products are designed for, who they are not intended to support and how we expect the product can be offered to customers.

Please continue to refer to the relevant policy documentation for full details of the insurance cover and exclusions.

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