Have your say in the 2026 Insurance Times eTrading survey
The Insurance Times eTrading survey is open and we value your voice. As brokers, your insights play an essential role in shaping how insurers like us continue to develop and support the way you trade. Your feedback helps shape our improvements and plays an important part in making sure we continue delivering the service you and your customers depend on.
A message from Rebecca Gambrell, MD - SME & Delegated Authorities
Hear from Rebecca Gambrell on why your perspective is so important to us and how your input influences the work we do.
Transcript for video Rebecca Gambrell eTrade survey
At Aviva, our focus is on making it as easy as possible for our brokers to trade with us, especially in SME.
We've invested heavily in our digital services, from eTrading to faster decision making, so brokers can do business in a way that suits them when it suits them.
But the most important impact that we have is broker feedback. That's what helps us keep improving.
That's why I'd really encourage our brokers to take a few minutes to complete this year's Insurance Times eTrading Survey.
Your insight genuinely helps shape what we do next for you and for our shared customers. Thank you.
Building on your feedback
Your views continue to shape how we evolve our digital trading experience.
Over the past year, we've introduced several key enhancements shaped by your feedback and market needs, including:
- 24-month BI indemnity uplift: This is applied automatically at no extra cost across selected Fast Trade Commercial Combined, Office and Surgery and Property Owners policies to help address underinsurance and support stronger recovery.
- Minifleet enhancements: You can now place up to 20 vehicles at new business and up to 30 at mid-term or renewal, supported by a more intuitive and compliant quote journey.
- Commercial Combined flexibility: Optional Premises and Contents or Material Damage cover on Fast Trade and Acturis eTrade to help refine cover options and place more business digitally.
Just to name a few.
“Don’t underestimate the value of your feedback, it’s massively important to us and really helps to shape the proposition of the future.”
Caren Barnett, SME Digital Trading Manager
Every survey response helps guide what we do next. Even small pieces of feedback can lead to meaningful improvements.
All survey responses are completely anonymous. By taking part, you secure your exclusive copy of the Insurance Times 2025 eTrading summary report and get automatically entered into the Insurance Times prize draw for a chance to win £250 in John Lewis vouchers.1
Survey closing date: Midnight 22 March 2026.
Take a few minutes to share your thoughts and help shape the future of eTrading
1 The prize draw is subject to terms set by Insurance Times, not Aviva, as Aviva is not the organiser of this promotion. Full details can be found on the Insurance Times website.