Supporting you this Cyber Awareness Month
October marks Cyber Awareness Month, an annual campaign dedicated to helping individuals and businesses build safer digital habits and better protect themselves from cyber threats.
This year's theme, "Don't make it easy for them", is a reminder that even simple actions can help businesses reduce their exposure to cyber-crime. With cyber threats continuing to evolve, it's an ideal opportunity to have conversations with your clients about cyber resilience, the risks their business faces and the steps they can take to help strengthen their protection.
To help you make the most of these conversations, we've pulled together a range of resources to support both your cyber discussions and your client marketing activity, and you can find out more about our Cyber proposition further below.
Run your own Cyber Awareness Month campaign
To help you engage clients throughout Cyber Awareness Month, we've created a refreshed Cyber Campaign in a Box.
This ready-made five-stage marketing campaign is designed to help you raise awareness of cyber risks, educate clients on the threats facing their business, and encourage meaningful conversations around cyber protection.
The campaign guides you through each stage, explaining both the purpose of the communication and how it can support client engagement.
What’s included:
- Ready-to-use client email templates
- Social media content and supporting artwork
- Customisable marketing assets
- Guidance on how to get the most from each communication
Helping clients stay one step ahead
Earlier this year, we refreshed our Cyber Complete and Cyber Respond products, further strengthening our cyber proposition for businesses of all sizes.
The updated cover provides broader and clearer protection against today's cyber risks, including affirmative cover for AI-driven attacks and deepfake incidents, enhanced cyber crime and reputation protection, stronger business interruption cover, and the benefit of a single excess per policy period.
Alongside updates to key exclusions, definitions and policy structures, these enhancements are designed to help clients stay protected in an increasingly complex and rapidly changing cyber landscape.
Helping clients stay protected starts with helping them stay prepared. Our Cyber Risk Management Solutions offer practical support and guidance to help businesses strengthen their cyber resilience and reduce their exposure to cyber threats.
