TIME:TO: Be Unstoppable. Together

By Dave Martin, MD, UK Commercial and Chief Distribution Officer, Aviva
 

Brokers today sit at the sharp end of a turbulent landscape, expected to balance client expectations in a soft market with evolving regulation and increasing economic and political uncertainty. 
 

In times like these, it’s vital that we maintain forward momentum. But momentum doesn’t come from insurers or brokers alone. It comes from a partnership that shows up, day-in, day-out to deliver for our shared clients. That partnership is what makes us Unstoppable Together. 
 

Breadth that keeps business moving

2025 saw us strengthening our business to better support brokers and customers alike. Our appetite continues to grow, with Lloyd’s market access removing barriers to international trade. The acquisitions of Probitas in Global Corporate & Specialty and Direct Line Group in Personal Lines have broadened the expertise and solutions we bring to market. Because in a changing market, breadth matters even more. 

Our job is to reduce friction and find the best solution for your risk – whether that’s through a scheme, a bespoke partnership, or an end-to-end commercial solution, all managed through one Aviva point of contact.

Digital innovation built around brokers

Brokers have been clear about what they want from insurers: smarter use of technology, better visibility, and faster responses. We agree. And we’ve shaped our investment around your feedback.

Our digital business continues to evolve in response to broker needs, processing over 1.7 million quotes a year*. We’ve introduced market-first tools like the New Business Tracker to give real-time visibility of quote status, while reducing admin by mapping individual claims data directly into Acturis.

Crucially, digital shouldn’t mean distant. It should be a ‘best of both’ – smart self-serve solutions, with expert support when you need it. And that’s always at hand.

Support that shows up – locally and nationally

In my view, online capabilities must be balanced with offline support. Relationships are what make this business special. That’s why we’re committed to retaining the UK’s largest regional underwriting footprint, bringing decision-making closer to brokers and tailoring support to what matters locally.

And behind that local presence is one UK team: dedicated relationship managers, underwriters, CRM, claims relationship leads, risk engineers and more, working together to help you deliver for customers.

Service excellence when it matters most

When clients expect more, it’s on both of us to step up. We’re focused on speed, transparency and outcomes: renewals released 30 days ahead to build confidence; expanded quote and bind capabilities to simplify and speed up placement; and new technology and efficiency improvements that enable 100% of MTAs to be completed within 24 hours. We’re also continuing to invest in fraud mitigation to stop issues before they start.

Brokers are at the forefront of a changing world. And while the pressures are real, so are the possibilities – for growth, innovation, and better customer outcomes.

If you’re heading to BIBA 2026, come and chat to the Aviva team at our stand. Tell us what’s getting in your way, and what you need from us to keep moving forward. My ask is that you be demanding of our teams. Tell us where we can improve. Because challenging and supporting one another really is how we become Unstoppable. Together.

^{* Over the period 1 August 2024 to 31 July 2025. Source Acturis Platform reporting.}