Build and track a network of referral partners – your step-by-step guide

For many brokers, establishing a network of referral partnerships can quickly become a goldmine of new business. These partnerships not only broaden your client base and build a supportive business community around you, they also offer your clients the additional value of a recommended network of financial services that they can trust and rely on.

Here’s how you can create, develop and manage these referral partnerships:
 

1. Define what your ideal referred client will ‘look like’. 
   
   This needs to be crystal clear so that all your colleagues understand exactly who you want your business to be referred to.
   
   
2. Consider how you might make your business more referable.
   
   There are various ways to approach this, but starting with trust, value and quality of service in mind is a great foundation.
   
   
3. Use our visual guide to enhance and develop your existing referral marketing plan.
   
   Our step-by-step guide will show you how to create a positive referral cycle, helping you generate ongoing referrals with ease.
   
   
4. Create your network of referral partners.
   
   A network of referral partners offers a mutually beneficial relationship, built on trust and collaboration. We have another handy guide to help you with this.
   
   
5. Add your referral partners to the ‘preferred partner’ link on your website.
   
   This will encourage your partners to do the same, generating inbound links to your website and, in turn, improving your site’s SEO. 
   
   
6. Finally, set up your Google Analytics to track the referrals into your business.
   
   This is free and simple to do and offers a great way to track where your audience is coming from.

Building a referral network is one of the most effective strategies for generating new business, and it’s well worth investing your time in. If you haven’t explored this approach yet, we strongly encourage you to give it serious consideration.


Did you find this useful? We’d love to hear your thoughts! Whether you have ideas to share or suggestions for support materials, we’re all ears.
 

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