Help direct £100,000 to Boost Financial Wellbeing in the UK – cast your vote today

Aviva Broker & Partners: Building Financial Futures

We’re excited to launch Aviva’s Financial Resilience Boost with our broker partners, a £100,000 initiative to support causes that strengthen financial resilience across the UK.

The Aviva Foundation is donating £100,000 to support causes that make a real difference. As one of our trusted broker partners, you have the power to decide where this funding goes. Over the next two weeks, cast your vote for the cause that matters most to you - and help us support organisations making a difference where it’s needed most. You can view the full Terms and Conditions here.

The challenge

• 40% of UK adults have £1,000 or less in savings. And 16% (about 8.4 million) have no savings at all*
• Financial shocks cost UK households £26bn annually**
• 35% of households report poor mental health due to finances. rising to 69% for Universal Credit recipients, June 2025***

Who do you want to vote for?

Your vote matters! £100,000 will be distributed to charities strengthening Financial Wellbeing – and you can help decide how. Choose one of the five themes below to shape how this donation is awarded. View the full Terms & Conditions here.
 

• Breaking free from economic abuse - Refuge and Surviving Economic Abuse

One in seven women in the UK experienced economic abuse in the past year alone¹. It’s an invisible but devastating form of domestic abuse when a current or ex-partner controls someone’s money or resources, stripping away their financial freedom and trapping them in often life-threatening situations. "Physical abuse happens, and then it stops, but economic abuse is always there and blights every aspect of your life. It is constant.” - Victim-survivor.² The Aviva Foundation supports Refuge and Surviving Economic Abuse, two leading organisations that provide a lifeline to women and children affected by this, often unseen, form of abuse. They provide life-saving practical support, helping survivors to reclaim their lives free from abuse.
 

• Money and mental health: a vital connection - Mental Health Innovations and the Money and Mental Health Policy Institute

Financial stress and mental health challenges often go hand in hand, creating a cycle that’s hard to break. In England, over 1.5 million people are experiencing a combination of these problems.³ People with mental health problems are more than three times as likely to experienced financial difficulty, while people in problem debt are three times as likely to have thought about suicide in the last year. The Aviva Foundation supports Mental Health Innovations which runs Shout, the UKs only 24/7 text line, offering immediate support for people facing money-related mental health issues; and the Money and Mental Health Policy Institute, whose research and campaigning is helping to break the link between money and mental health problems.
 

• Helping people get back on their feet - Trussel and Turn2Us

When financial hardship strikes, access to essentials like food and emergency support is vital. No one should have to choose between heating and eating. Over 14 million people in the UK live in poverty, including one in three children growing up without the essentials they need to thrive.⁴ Food banks in the Trussell community distributed 2.9 million emergency food parcels in the UK between April 2024 and March 2025, while Turn2Us helped over 1.5 million people access benefits across 2024.⁵ The Aviva Foundation supports Trussell and Turn2Us to help people facing hardship – whether through food banks or by helping them access vital grants, benefits, and financial advice.
 

• Financial inclusion for people with a learning disability - Mencap

Many people with a learning disability are locked out of financial independence. A third of adults with a learning disability don’t have a bank account in their own name, and many need help with everyday spending.⁶ Two-thirds of low-income households with a learning disability fell behind on bills in 2024⁷ and disabled households need over £1,000 more each month just to live with dignity.⁸ Together, we can break down the barriers that keep thousands trapped in financial insecurity. Financial security isn’t a privilege, it’s a right. The Aviva Foundation supports Mencap to change this, by delivering accessible financial education for people with a learning disability and those who support them.
 

• Financial education for the next generation - Young Enterprise

Building financial confidence early sets young people up for a lifetime of better choices yet just 47% of children have received a meaningful financial education at home or at school, with millions left without.⁹ The Aviva Foundation supports Young Enterprise and their Raise app. Raise gives young people the knowledge and confidence to explore the world of money and make informed decisions about saving and investing for a more secure financial future. 

The vote details

• The vote opens 09:00 Friday 21 November and closes at 17:00 Thursday 4 December 2025.
• Each charity participating will receive a minimum donation of £5,000 with the remaining amount distributed to the cause(s) with the most broker votes.
   

The Aviva Foundation is a Donor Advised Fund, administered by Charities Trust under charity registration number 327489.

^{* Finder’s survey, Nov 10, 2025. Savings statistics: Average UK savings in 2025}

^{** NatWest/King’s College London study (2024). Unexpected household financial shocks add up to ~£26 billion in lost income annually (9 million adults affected, May 2024).}

^{*** Findings from the 12th Financial Fairness Tracker Survey W12 Financial Fairness Tracker}

^{1 Counting the Cost: The Scale and Impact of Economic Abuse in the UK, a report by Surviving Economic Abuse. Wilson-Garwood, R (2025). Counting the Cost: The Scale and Impact of Economic Abuse in the UK, London: Surviving Economic Abuse and Ipsos UK.}

^{2 Economic Abuse is your past, present and future: A report on the practical barriers women face in rebuilding their lives after domestic violence by Surviving Economic Abuse. Quote taken from round table discussions hosted by the Home Office.}

^{3 https://www.moneyandmentalhealth.org/money-and-mental-health-facts/}

^{4 UK Poverty 2025: The essential guide to understanding poverty in the UK | Joseph Rowntree Foundation}

^{5 www.turn2us.org.uk/getmedia/123bd019-76b7-4768-ac2a-4c748bb43ecf/annual-report-2023-2024.pdf}

^{6 Project Nemo Report – “Safe Spending for Adults with a Learning Disability” (2025) - https://projectnemo.co.uk/learning-disabilities-report/}

^{7 Analysis by JRF for Mencap, using this data:  https://www.jrf.org.uk/cost-of-living/jrfs-pre-election-cost-of-living-tracker}

^{8 Scope’s “Disability Price Tag” report (2024–2025) - https://www.scope.org.uk/campaigns/disability-price-tag}

^{9 https://maps.org.uk/en/media-centre/press-releases/2023/less-than-half-of-uk-children-have-been-taught-about-money}