How to help your clients switch on to Cyber Insurance
Did you know 46% of UK businesses experienced a cyber breach or attack in the last 12 months?1
As an insurance broker, you want to do your best to help your clients. From helping them to understand the potential cyber risks they face, to how they can mitigate them and suggesting the appropriate cover to help protect their business.
How we can help
As a consumer, whether we're conscious of it or not, we all go through a series of steps before purchasing a product > Awareness, Interest, Desire and Action (AIDA).
Knowing where your client is on this journey helps you to provide them with the right content, at the right time.
To help your clients establish their need for Cyber insurance, we've got a range of content ready-made, and ready for you to share. Not only is there video content that you can share on your website and social media, but there are also PDFs that you can dual-brand with your logo and contact details.
Here's a simple example of how you can share our cyber content so that when your clients and prospects are ready to buy, they instantly think to call you first:
Marketing Objective
| Awareness Create awareness of your expertise | • How cyber insurance could help your business (video) • Cyber threats in 2022 (PDF) |
| Interest Generate interest to encourage the client to start to research further | • Cyber claims scenarios (PDF) • Cyber industry threats (PDF) |
| Desire Help your clients realise why they may need the product or service | • Six reasons why you need Cyber Insurance (PDF) • Cyber threats to your business (video) |
| Action Move the client to interact with your company and take the next step | • Aviva Cyber Insurance flyer (PDF) |
To hear from our Cyber Insurance experts, including our new Head of Cyber Stephen Ridley, register to join Insure TV’s Cyber Innovation Summit on 31 May 2022. Its free to attend and you’ll gain insight from a range of Cyber Insurance experts on key industry topics such as the challenge of overcoming the barriers of an ever-changing risk.
To register for this online event visit the Insure TV registration page.
1 Source: Cyber Security Breaches Survey 2020, DCMS