How to optimise LinkedIn to attract new staff

LinkedIn is a powerful platform to showcase your business and your team, not just to potential customers but to future employees as well.

Here are five practical steps to help attract new talent to your organisation:
 

1. Optimise your company profile
   
   Make sure your page is fully branded with a professional cover image and logo. Include a clear and engaging ‘About Us’ section that explains what your business does, its vision and its values. Remember, you’re presenting your organisation to all stakeholders, not just clients. Add your website link and a call to action button. Something like “Want to work with us? Register your interest” can make a big difference.
   
   
2. Highlight your people
   
   Celebrate your team. Share posts from staff, showcase achievements and post updates from team events. This not only demonstrates a positive culture but also gives potential candidates a glimpse of what it’s like to work with you.
   
   
3. Engage actively with your network
   
   Don’t just post, interact. Like, comment and share relevant content. Respond to posts you’re tagged in and engage with employee updates. This shows your business is active, approachable and invested in its community. It also increases visibility, helping you stand out as an industry leader.
   
   
4. Encourage employee advocacy
   
   Your company page is important, but so are your employees’ voices. Encourage staff to share what they do, what they enjoy and their achievements. Authentic insights from current employees can be a powerful way to attract new talent.
   
   
5. Share job opportunities
   
   Let your network know when you’re hiring. Consider using a mix of organic posts, LinkedIn job listings and paid promotions. Make it easy for applicants to apply, whether it's through your website or directly on LinkedIn. Ask employees to share these posts too, extending your reach to a wider audience.
    

Optimising your LinkedIn presence can significantly improve both the quality and quantity of applications you receive. We hope you find these tips useful!
 

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