Is your website working hard or hardly working?
In today’s digital-first world, your website is often the first impression. A high-performing site should be fast, mobile-friendly, easy to navigate and filled with relevant content. Most importantly, it should be measurable. A strong site attracts, engages and converts visitors into leads. Start by avoiding the seven deadly website sins.
Is your website delivering results?
Set up a reliable analytics platform like Google Analytics to gain valuable insights into your website's performance. Regularly review the right metrics to identify what’s working. Key metrics include:
Attracting more visitors
Traffic starts with SEO. Use clear H1 and H2 headings, metatags and descriptions. Build backlinks and a strong referral network to increase your visibility and boost search engine rankings.
Converting visitors into customers
Once visitors arrive, your website should immediately show that you offer the solutions they’re looking for.
Showcase testimonials and encourage more reviews. Make it easy to contact you and for visitors to leave their contact information. Then, focus on converting these leads.
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