Simple broker business-building tips to grow your client base

One of the most common questions we get asked is “How can we grow the business with limited time and money?” There are quite a few options to consider for this, most of which don’t require much time or much budget.

Here are five quick wins for you to consider to help your business grow, without breaking the bank:
 

1. Get more prospects to get in touch.
   
   Adding clear calls to action is one of the most important ways to engage customers in your communications. Having multiple clear, actionable CTAs is a simple way to encourage more customers to take the actions you want.
   
   
2. Follow up at least 5 times.
   
   80% of prospects say “no” at least four times before they say “yes”. Initially, the prospect doesn’t know you and needs time to build a trusting relationship before making a purchase.
   
   
3. Sell on value, not price.
   
   There'll always be someone offering lower rates. Price-driven customers are often expensive to acquire and difficult to retain. Focus on being price competitive, while offering added customer benefits. Brokers who focus on value typically gain more loyal customers.
   
   
4. Use LinkedIn more.
   
   With over 40 million UK users, LinkedIn remains widely underused by UK brokers as a source for generating new clients. Making use of personal and company profiles is a great place to start, and connecting with other members is an effective way to begin building relationships.
   
   
5. Oh, can I just ask one last thing - ask for feedback!
   
   Collect feedback to find out what your customers love, and when they have a problem. Positive reviews are also a great way of improving your Google ranking.

For most of these techniques, the only cost to you will be a small amount of your time. The more you experiment with methods like these, the more likely you are to improve customer acquisition. So, consider selecting a few to test and see what results you get.
 

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