Your business is personal, so build your personal brand

As an insurance broker, your business is based on your clients trusting that you’re best placed to select their ideal insurance package and that your expertise will save them time, frustration and ideally, money.
 

People buy from people they trust. Your personal brand is important because it encourages potential new clients to trust you, before you have earned their trust.

Here are some simple ways to develop it:
 

1.      Invest a bit of time on your LinkedIn profile

Optimise it to present your experience and skills more effectively. Increase the number of recommendations you have.
 

2.      Be memorable by featuring on your website

Include your name in client testimonials. Present or narrate the promotional video. Use quality photography in your Meet the Team section. 
 

3.      Optimise your email signature

 This quick guide should be useful.
 

4.      Be seen to help people

Connect your network. Give clients positive Google reviews, testimonials and recommendations on LinkedIn. Publish articles that solve problems. Consider using something like a charity donation as a referral incentive.
 

5.      Be charming

Smile and ask questions. Encourage the people you meet to talk about themselves. Make them feel important - and do it sincerely.
 

6.      Promote your expertise

Appear in the trade press. Use a blog, content marketing and social media to demonstrate your expertise. Doing this can help boost your Search Engine Optimisation while also encouraging potential new clients to contact the business.
 

7.      Carry a business card that actively markets your business

Use it to help encourage referrals by promoting your business proposition to new clients.
 

We hope these suggestions prove useful.  Building an engaging personal brand is an important step on the road to growing business success.

.