Creating a well-constructed plan for your marketing campaign could prove to be a really great investment for you, potentially bringing a range of business benefits including, hopefully, a strong return on your budget.
To give yourself the best chance of achieving this, follow the six steps below, and follow the links to find out more:
- Know your ‘why’ by establishing your campaign primary objective.
- Make sure you get your targeting right (this can be critical to success).
- Focus on creating a campaign proposition that grabs their attention.
This is the first crucial step in building your relationship with a prospective customer. You need to concisely tell them what you want them to know, why they should believe you and what you want them to do.
Remember you’ve only got seconds to demonstrate that you’re best positioned to answer their questions, solve their problems and fulfil their unmet needs, so keep your message short, sharp and to the point.
- Agree a realistic budget.
- Set your campaign timeline.
An agreed timeline is critical for keeping your team accountable and on track. Without a deadline, your goal simply becomes a hopeful wish. Add a deadline and it instantly becomes a specific objective, to be achieved by a given date.
- Launch, measure and act on your results.
Track your campaign's performance against your key performance indicators (KPIs). Comprehensive analytics are essential because it's difficult to improve something that hasn't been previously measured.
By following these steps, you'll be well on your way to running a successful, results-driven campaign.
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