Aviva Private Clients

Effortless. For exceptional clients.

Clients who have more to protect need more from their insurance. We've made it simpler and easier for you to provide what they need.

Combining industry-leading expertise, modern technology and first-class claims handling, our unique insurance offering is designed to deliver the exceptional at every level.

From simple to complex needs, explore our Smart Home, Refine Home, Complete Home, Ultra Home and Motor products to discover the breadth of our solutions for your clients.

A word from our Managing Director

At Aviva Private Clients, we recognise that the lifestyle and assets of your clients are as unique as they are. As a high-net-worth individual, they deserve an insurance partner who understands the true value of their possessions. We provide customised solutions for your client’s homes, vehicles, fine art and other valuables, ensuring they receive the protection they need. Our team of specialists will work closely with you to craft flexible policies tailored to your client’s circumstances. With a commitment to discretion and a concierge claims process that minimises disruption, you can trust Aviva’s financial strength and expertise to safeguard your client’s legacy with confidence.

Ann Owen

Managing Director, Aviva Private Clients

Our products

Smart Home

Smart Home is designed for emerging wealth risks and provides cover for one main UK residence. It's available to trade on Aviva Private Clients Online, our self-serve broker platform.

Explore Smart Home about Smart Home

Refine Home

Refine Home is designed for simple high-net-worth risks and provides cover for up to five properties in the UK including the Channel Islands, Isle of Man and Northern Ireland. It's available to trade on Aviva Private Clients Online, our self-serve broker platform.

Explore Refine Home about Refine Home

Complete Home

Complete Home is designed for complex high-net-worth risks and provides cover for multiple properties in the UK or abroad, high-value items, worldwide travel and the option to bring motor into one single bespoke policy.

Explore Complete Home about Complete Home

Ultra Home

Ultra Home is exclusively designed for the largest and most complex risks and offers brokers our highest level of personalised service and attention.

Explore Ultra Home about Ultra Home

Motor

Cover for high-value vehicles or classic cars. Can be written as a standalone fleet or can be added to Complete or Ultra Home as a portfolio.

Explore Motor about Motor

Effortless Claims

For 325 years, we've been there for customers when they need us most. Helping your customers get back to normal following a loss and doing this as quickly as possible is at the heart of what we do.

Find out more about our claims service >