Ghost broking surges 22% in two years – how can we protect young drivers?

We're urging the industry to take stronger action against ghost broking, as new data reveals a worrying rise in this type of insurance fraud targeting young drivers.

Ghost broking, where fraudsters pose as legitimate insurance agents to sell fake or invalid motor policies has increased by 4% year-on-year, and by 22% over the past two years, according to our latest figures.1

Young drivers aged 17–25 remain the primary target. Our research shows that nearly one in three have unknowingly purchased car insurance from illegal sellers on social media. The consequences are severe: victims lose around £2,000 on average, face fines, vehicle seizure and higher premiums if caught driving uninsured.2
 

Fake insurance portals


There's now a new ghost broking trend involving professional-looking websites that impersonate legitimate insurers. These sites collect personal data, accept payments and issue counterfeit documents, leaving victims not only uninsured but also vulnerable to identity theft, with stolen data often sold on the dark web.
 

Owen Morris, CEO, UK Personal Lines said, “Ghost broking is a fast-growing criminal enterprise that targets young drivers on social media sites. These fraudsters exploit social media to sell worthless insurance, leaving victims thousands of pounds out of pocket, driving without insurance and at risk of prosecution. They could also potentially be victims of identity or banking frauds in the future.

“The scale of the problem is concerning – and it’s getting worse. We’re calling for tougher enforcement, stronger penalties, and greater awareness of ghost broking to protect young drivers.

“Our message to young drivers is simple: if a deal looks too good to be true, it probably is. Motorists should avoid anyone offering access to cheap car insurance via social media or private messaging apps. Genuine insurers and brokers don’t use WhatsApp or other private messaging services to contact customers. Anyone asking people to contact them via these methods should not be trusted.”


Three-point plan to tackle ghost broking


We've set out proposals to end this scam, building on existing regulatory and legislative frameworks, and will work with industry peers, regulators, consumer groups and victims to help clamp down on this practice.

  1. Better enforcement

    Social media platforms should only allow Financial Conduct Authority (FCA) verified accounts to advertise insurance. This is in line with the Online Safety Act, which sets out a duty on service providers to take measures to prevent users from encountering fraudulent advertisements. Likewise, FCA guidance states that promotions must be fair, clear, and not misleading. Stronger enforcement of these rules would prevent ghost brokers from advertising access to cheap insurance on social media.

    Platforms must share suspicious activity with enforcement agencies such as Insurance Fraud Enforcement Department (IFED), Action Fraud, and the Insurance Fraud Bureau (IFB).

  2.    Tougher penalties

    Working closely with law enforcement to ensure that punishments reflect the harm caused to victims, including the use of custodial sentences. Aviva will work with industry peers, regulators, consumer groups and victims to help clamp down on this practice.

  3.  Greater awareness

    Update the driving test to teach young drivers how to buy genuine insurance and avoid scams. Ring-fence proceeds of crime to support victims and reimburse losses where possible.


Broker support


To support you in understanding and tackling ghost broking, we’ve produced a short video featuring Pete Ward, Head of Claims Counter Fraud, and Katriona Cunningham, Policy Application Fraud Lead.

In the video, Pete and Katriona explore the growing threat of ghost broking, how it impacts young drivers, and the steps we’re taking to combat it. Katriona also shares how her team is proactively detecting fraud, educating customers, and working closely with law enforcement to protect victims.

Watch now to learn how you can help your customers stay safe and avoid falling victim to this malicious practice.

 

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Transcript  for video Aviva Broker Fireside - Ghost Broking

Pete Ward: Hi Kat. It's great to be talking to you today to explore an issue which is very topical but also a real problem for the insurance industry and that's the malign practice of ghost broking. But for those watching that are unfamiliar with that term, are you able to explain what ghost broking means?

Kat Cunningham: So, ghost brokers are a scam whereby the fraudster acts as a insurance broker. They often target young drivers via social media with the intent to sell them an insurance policy, which is ultimately a worthless transaction as it's invalid. The big risk is the insured is driving without insurance, often unknown to them. Ghost brokers typically can act as lone individuals, or sometimes they are part of a wider, organised criminal activity and it can impact both personal lines and commercial insurance policies.

Pete Ward: Unfortunately, it's a real problem, isn't it Kat. So, whilst ghost broking has been around for some time, unfortunately, we are seeing a rise in this activity. You may be aware that we at Aviva, recently interviewed 2,000 young drivers around their shopping habits of buying car insurance via social media, and the results are both shocking and worrying. And our research shows that 30% of those young drivers confirmed that they had bought car insurance via social media. So, almost certainly all of those drivers will have dealt with a ghost broker and have invalid insurance. And 9 out of 10 of those drivers had reported issues with their insurance, for example, invalid details. When they had phoned their insurer to make a claim, they realised that they weren't insured, and in some instances, the young drivers had been pulled over by the police for driving without insurance. So, it's a real issue. But Kat, are you able to elaborate in terms of the type of activity of ghost broking that you and your team have seen in the last 12 months?

Kat Cunningham: Yeah, sadly, I can Pete. What we typically see is the use of stolen or compromised bank accounts or bank cards, and these are used to purchase multiple policies. We can see gross misrepresentation where, the details of use of address, policyholder details, driving history, have been misrepresented. We also see fake documents, proof of NCD or no claims discount. The other thing we see is identity theft. So, where a ghost broker has used clean identities or addresses, sometimes businesses, to set the policy up, and then afterwards they've added on the policyholder -  the fraudster -as an additional driver.

Pete Ward: It really is shocking and unfortunately this practice can dilute the trust that our customers have in genuine insurance brokers. But are you able to elaborate Kat in terms of how customers can fall victim to ghost broking?

Kat Cunningham: Typically, what we see ghost brokers doing is setting up a completely fake policy and providing fake documents. We see them taking out policies and then cancelling them just after inception having paid no premium. We see fake no claims discount documents being provided and policies that have been grossly misrepresented and therefore worthless.

Pete Ward: It's really interesting, but it's also so worrying. Are you able to provide details of what the consequences and what the customer impacts of ghost broking are?

Kat Cunningham: The impacts can be devastating and in some cases, life-changing. When someone is the unknown victim of ghost broker, this can result should the worst happen, they could be fined, they could be convicted, a vehicle could be impounded. There's often links to wider payment card and identity fraud, which impacts a wider group of victims. The victim can often find they have paid the ghost broker a fee or thinking it was premium, and that is worthless because they don't have a valid policy. Victims are left uninsured in the event of a claim and that can result in losses and liabilities for them. And then there's the wider impact of our genuine customers, who end up picking up the tab as a result of increased premiums that everyone pays the price for, for fraudulent activity.

Pete Ward: Clearly, ghost broking remains a real issue and that's why it's great to have discussions like this so we can raise awareness of this practice. But more broadly Kat, you lead Aviva's fraud prevention capability when it comes to application fraud and I wondered if you were able to provide some examples of the types of fraud that you and the team are seeing in this space.

Kat Cunningham: Yes, so in 2023 we identified fraud on over 50,000 motor policy applications. This is up on 2022 by over 60% as we continue to invest and train and develop our capability to detect as much fraud as we possibly can. This is key for us at Aviva to ensure that we're protecting our genuine customers and keeping as much fraud as we possibly can off our books. So, as you know Pete, here at Aviva, we want to spread the awareness of ghost broking activity as much as we possibly can. Are there any practical tips and advice you can offer to those watching on how to avoid becoming a victim of a ghost broker?

Pete Ward: Good question. Our advice for anybody watching this, who knows a young driver who's looking for car insurance is that if a deal looks and feels too good to be true, then it probably is. We would also advise avoiding dealing with anybody who will only communicate with you on social media or messaging apps. And if anybody watching this believes that they've been victim of ghost broking or know somebody that has been victim of ghost broking, then please contact the Insurance Fraud Bureau, contact Action Fraud or alternatively, contact the insurer who you think you're insured with who can then take the appropriate steps to refer this to law enforcement.

Kat Cunningham: Spot on Pete. It's been really useful to have this discussion today, ghost broking is going to continue as an emerging threat, with the increased usage of AI  - is something we're going to have to absolutely stay on top of in the future.


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1. Ghost broking detection data is based on Aviva’s analysis of new and renewing motor insurance customers.

2. The research was conducted by Censuswide, among a sample of 2,001 young drivers in the UK (defined as those aged 17-25) who have a full UK driving licence and are insured to drive. The data was collected between 9.10.2025 - 17.10.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.