Here’s your 2025 marketing support toolkit

There’s lots of Aviva Marketing Support tools and resources available for you as an Aviva broker – all with the aim of helping you to grow your business.

Take a look at our handy checklist:
 

Broker Mentor – bookmark this site today!

Broker Mentor is our core resource hub, so we’d recommend having it as one of your saved web favourites. With over 5,000 pages of marketing hints, tips and guidance and (in our opinion) a great search functionality, Broker Mentor is on hand to provide marketing help 24/7. All you need to use Broker Mentor is your Aviva Broker login. If you don’t already have one, then request one here. If it’s email, website, branding, video, search engine optimisation (the list goes on!) that you’re interested in, go and check it out today.

Write your marketing plan

What are your business objectives for the year? The likelihood is that some form of marketing is needed to help achieve them. Writing a marketing plan is a great place to start, and the questions posed in this marketing plan template can make you think about things you’ve perhaps not previously considered.
 

Your marketing communication activity calendar

Having a calendar that maps out what you plan to communicate to clients and prospects over the course of the year helps you to co-ordinate and focus your activity across your available communication channels. It doesn’t have to be complicated – even a simple spreadsheet like this is helpful to make sure you hit those all-important deadlines. Having everything mapped out in one place will flag any potential clashes and help to identify any gaps in your plan, just in case you need to bring forward or push back on any communication deadlines.

Use our ready-made marketing content

Once you know what you want to talk about with your clients and prospects, you can start to develop your content copy, and Broker Create can help you get started. It hosts ready-made marketing content for you to dual-brand with your logo and contact details to send directly out to your clients. It’s very simple to use and alongside dual-branded content, you’ll also find social media assets, videos and other marketing templates to help you with your communications.

Campaign in a Box – ready-made marketing campaigns for underinsurance and cyber

Doing the majority of the hard work for you, our Campaign in a Box gives you email copy and social media assets to help you run your own multi-stage marketing campaign. This is currently available for underinsurance and cyber and our step-by-step guidance talks you through how to do this.

Prospecting and pipeline management made easy

We’re aware that time isn’t always on your side when it comes to training new starters on successful prospecting. A steady pipeline of new business can be the secret to nurturing leads into new clients. But where will they come from and how do you go about converting them? Our Pipeline Management Guide is here to help.

Give your marketing a lift, with Marketing Elevator

Is there a specific area of marketing you’d like more help with? Marketing Elevator is an interactive tool tailored towards certain marketing disciplines. It evaluates your marketing performance against your broker peers and based on the scores you’re given, serves up content to help you make improvements.  

Join our LinkedIn community!

As well as our Aviva Broker UK LinkedIn account, we have a dedicated Aviva Marketing Community page, where we share our latest thoughts, hints and tips to help you with your own marketing and we’d love to see you there! You can request to join our community here.

Polish up your digital presence

If you’re an Aviva broker who is interested in all aspects of digital marketing and how you’re showing up online, then a bespoke Digital Aptitude report may be just right for you. Drop us an email at marketingsupport@aviva.com to find out more and discuss further.

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