How professional photography can be key to business success

Click through the website of a broker business that you admire (or any business you advocate) and you’re likely to get an overall sense of professionalism, but without necessarily knowing why. Part of the reason may be down to the visual appeal, which includes the quality of the photography that they’re using.

Three very good reasons for you to invest in quality photography

1.      More prospects are more likely to take the first crucial step in your sales process

Whatever the medium, whether that's website, social media, email - one of the fundamental jobs your marketing must deliver is grabbing the attention of potential customers and then holding it for long enough so they can read and buy into your sales proposition. This is what quality photography can do for your business.

If you don’t manage to engage customers' attention, they might click away and visit a competitor instead (and may not return to you).
 

2.      Expertly position your business as established, friendly and professional

Most of your prospective customers will be looking for help from a team of trustworthy and friendly professionals. A good photographer can create this overall visual impression; whereas an amateur, or a library stock shot is far less likely to and may indeed end up driving potential customers away.

So again, by using a professional, you’ll be better able to convince prospects that they’re in the right place for what they need – plus you’ll do this almost instantly and visually while telling a positive story, and without needing to say a word.
 

3.      You can make a good first impression

One of the most important aspects of establishing an attractive brand is to quickly and clearly convey who and what your business is about and in doing so offer your customers something that they immediately recognise as desirable.

Ultimately, good first impressions are key to the growth of your business and quality photography, together with professional copywriting, should be a cost-effective way to achieve it.

Top tip!

Before engaging with a photographer, make a list of all the images your business requires to be taken on the day of the shoot. This could include individual employee headshots, external and internal photos of your office as well as team photos. Think about having a mix of ‘corporate’ and more ‘light-hearted’ scenarios.

By trying to pre-empt the potential uses for the final photos, such as website, emails and newsletters, there’s a better chance you’ll end up with a useful bank of images to use both now and in future marketing and promotional material. It'll also make sure the photographer has a clear brief to be able to provide you with a cost.

And remember to check you have the exclusive rights over the images taken, so you can continue using them whenever and wherever you like.
 

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