Review your website’s ability to be a valuable business asset

Your website has one primary role - working 24/7 in the most optimised way, acting as your ‘shop-window’ to bring your business to the attention of new customers. Not that much to ask, is it?

The trouble is that an unloved website can quickly become less effective at engaging with potential new clients. So ask yourself, are you proud of your website?

Marketing Elevator tells us that 7 in 10 brokers¹ have thought about overhauling or re-designing their website. If that’s you, the good news is that we have some resources to help you on your way to making your website a valuable business asset that you’d be proud to direct people to.


Your website review checklist

Use this checklist to see the quick and simple changes you could make to improve your website’s engagement and increase the likelihood of driving enquiries.


Complete the ‘website’ sections on Marketing Elevator

By completing the website questions on Marketing Elevator, you can learn where and what you can do better, plus see how your website activity is scoring against your broker peers. It’s a great way to sense check your position and gain actionable insights into how you can improve.


Request a Digital Aptitude report²

Our bespoke Digital Aptitude report scores your website on a wide range of metrics, from search engine optimisation and content to social media. You can even see how you’re scoring compared to a peer group of brokers. We’ll then make some recommendations and point you towards relevant Broker Mentor hosted resources.

Growing businesses should be looking at investing time (and money) into a constantly evolving quality website. Your site is an aggregation of your most valuable assets and potentially the most powerful business development tool available to you. By giving it some care and attention, you should reap the rewards.
 

_{¹ Q. Have you thought about overhauling or re-designing your website? Source: Aviva Marketing Elevator}

_{² An Aviva Digital Aptitude report is for brokers who have an active trading account with us}