Sell more policies using better insight from your data management system

For many of us, a data-driven sales strategy might sound complex, and maybe even something you’d prefer to shy away from - but don’t be put off. Modern software is now much easier to use - and can act as a game-changer for boosting sales and team productivity.

Four tips on getting the most value from your system:

1. Use small gestures to build the relationship - and boost the client’s lifetime value.
2. Regularly verify all contact details - and you’ll have fewer irritated clients.
3. Stay on top of customer life updates - and boost cross-sales opportunities.
4. Standardise data entry - so you get better client information, that’s easier to find.

As the cost of customer acquisition continues to rise, accurate data insight will allow you to make better sales decisions in response to market changes, competitor activity and customer preferences.

No longer should random intuition sit in your business driver’s seat - customer insight must be encouraged to take the wheel, and for good reason.

Some positive changes include:

• ‘Always be closing’ has evolved to become always be helping.
• Instead of uninformed cold calls, prospects now receive relevant, personalised emails.
• Plus, sales teams now increasingly use data-driven insight, not gut feel alone, to find and convert more clients.

We hope you’ve enjoyed our suite of Marketing Memos in 2024. Keep an eye out for the first one of 2025 in January, where we’ll be giving you a useful re-cap of the marketing support resources available for you to help grow your marketing.

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