Target Market Statements and IDD

From the 1 October 2018, our new Target Market Statements will be available on Aviva Broker for our products.

Target Market Statements are part of The Insurance Distribution Directive (IDD), the new EU directive which introduces a minimum harmonisation standard for regulation of insurance. 

The Target Market Statements provide clarity on who our products are and aren’t intended for. It also helps us;

  • formalise the approval of new product developments and changes to existing products 
  • test customer understanding 
  • consider needs of vulnerable customers
  • monitor post-sales performance.  

If you have any questions about this, please contact your Aviva sales manager or usual underwriter. In the October edition of the Loop, we'll provide more information about our Target Market Statements.