Three reasons why new customers will call you

There’s no definitive answer on why new business prospects choose one particular broker over another (unless it's a referral), but a consensus seems to point to these three criteria as being of importance.

1. You look trustworthy

Have a quick look at your website and ask yourself - is it immediately clear that you’re an established business? Is it clear that you're customer-focused - so visitors can always trust you to seek out products that are right for them, at the right price?

Use this quick guide to help you improve your positioning as being highly trustworthy.

2. You look professional

People ideally want to deal with experts, so check out these tips on how to boost your positioning as a company staffed by specialists. Consider investing in your online presence, with good design, photography and copywriting. Include video content and ask your satisfied clients for Google reviews.

3. It looks like it’ll be easy to sort out our insurance here

Consider using these tactics that suggest that it’ll be easy to do business with you. This includes being easy to contact – online, by phone or in person if you're local.

When new business customers arrive on your website, they typically make an almost instant decision on whether you’re right for what they need. By following the suggestions above, you should give yourself a better chance of stopping them in their tracks and getting them to pick up the phone to you, before anyone else.

 

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