Underinsurance: A new guide for you and your clients

Did you know 19% of businesses haven’t reviewed their indemnity period in the last two years? Despite this, 91% of SMEs believe they have the right level of cover in place1.

With inflation causing the price of materials to rise, combined with the ongoing impacts of supply chain and labour shortages from Brexit, Covid-19 and the war in Ukraine, clients could be slipping into underinsurance without even knowing.

A new guide for your clients

To help your clients understand the serious issue of underinsurance and the impact it can have on their business, we’ve created a helpful new guide. It covers:

  • What underinsurance is
  • Data that showcases the increasing risk
  • What happens at the point of a claim if the cover isn’t adequate
  • An explanation of the average clause
  • Links to additional risk management guidance and Specialist Partner support

Underinsurance explained

Download the guide today to share with your clients.


Dual-brand the new guide via Broker Create

Broker Create is our online tool that gives you access to communications and documents that you can personalise.

To help support your underinsurance marketing efforts, we’ve created a version of this guide that you can access via the tool. You’ll be able to add your own logo and contact details to the document before sharing with your clients.

Get started on Broker Create today

You’ll need an Aviva Broker account to access this.


1 Figures relate to a survey of 502 micro, small and medium sized business, carried out by YouGov on behalf of Aviva in September 2022.