Your effective marketing strategy – made simple

One of the guiding principles in marketing is to keep it simple, so let’s follow that watchword and do exactly that here.
 

Your strategy hinges on including seven key elements

1. Start by focusing on delivering one single primary objective - ideally with Key Performance Indicators (KPIs).
2. Then decide which target audience strategically makes the most sense.
3. Use insights from your competitor analysis to direct and guide your strategy.
4. Then decide from experience which communication channels, for example email or LinkedIn, will get the most cost-effective response from your target audience.  Include a call to action.
5. Use your chosen media to get your value proposition message across.
6. Support your campaign with an engaging brand image that builds reassurance and trust and therefore encourages a positive response from your target audience.
7. Finally, put in place a simple programme of ongoing analysis - this will help increase the campaign’s effectiveness as it gives you the insight to adjust your strategy based on what's working and what's not.

Then, once your strategy is in place, develop it into your tactical marketing implementation plan. This dedicated section on Broker Mentor and its associated downloadable broker marketing plan template should act as a useful guide.

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