Your Club 110 Members' Lounge

We're passionate about helping Club 110 brokers go further

Your Club 110 Benefits


We have a wide variety of member benefits, from compliance support, marketing consultancy and online learning. So, whether you’re new to the club or have been working with us for a while, we’re confident you’ll find benefits that can help to bring value to your business.


For more information about any of these benefits and services and any associated costs, or to arrange a discussion about which could be right for your business, please contact club110@aviva.com.

Your 2025 Service Charter

Our charter is designed to give you a clear understanding of how we'll go further on a day-to-day basis for you. It outlines your dedicated support and provides contact details for the key areas of our business that you deal with.

Growing your business

Digital Aptitude

We can offer you an evaluation of your website and digital marketing, benchmarking your performance against other Club 110 brokers across a range of metrics, including content, speed, design and SEO (search engine optimisation). You'll receive clear explanations and recommended improvements. Once you've made changes, we can re-run the report to see how your performance has improved.

Hard to place risks

If you're having difficulty placing risks in specialist and high-risk industries, our Lloyds and London Market placement solution through Miles Smith, part of Specialist Risk Group, Facility 110, is here to help. It's available for your clients outside of our underwriting strategy, free to access and as a Club 110 broker, you can enjoy enhanced commission rates.

Marketing support

If you’re unsure where to start or want to make your current marketing efforts work harder for you, our marketing services can help drive your business ambitions. From consultative one-to-ones through to digital tools and professional marketing resources, you get practical, cost-effective sales and marketing support that could make an impact.

Social prospecting

Using Artificial Intelligence (AI) technology and data science, SmartBroker from FullCircl can help you with client and prospect research, while building strong, long-term relationships that could drive growth and revenue. You have access to a free month’s trial so you can explore what the service can do for you and it can be integrated with Acturis to provide a connected solution.

Protecting your business

Compliance support

With growing regulatory pressures, partnering with a compliance specialist can save time and help safeguard your professional standards. UKGI offers a compliance health check which can help identify risks or issues and provide recommendations to meet regulatory requirements. They can also offer tailored support packages for your business at a special rate.

Professional Indemnity

Allegations against a company’s advice or services can come from any direction and can be incredibly costly, even if unfounded. That's why it's important to have a quality Professional Indemnity partner. Over 30% of Club 110 members have chosen the dedicated Griffiths & Armour scheme, which is underwritten by Arch UK Ltd to protect their business.

Reputation protection

Your reputation is one of your most valuable assets. and today most threats come from what people post online. A single harmful review, fake account, or targeted campaign can damage trust with customers and partners. RiskEye doesn’t just monitor these risks - they act. Their experts work directly with platforms, regulators, and legal channels to remove damaging content and help stop harm at the source. By combining constant monitoring with real intervention, they can help protect your reputation, restore trust and give you peace of mind that your business and people are protected.

Your people

Apprenticeships

Working in collaboration with Davies Talent Solutions, our Apprenticeships programme is designed for brokers who want to gain a level 3 Insurance Practitioner Standard. Alongside help with funding*, we give your member of staff full access to training materials and courses on the Aviva Development Zone, access to placements and exciting events.

*In England only. Please contact us for support in Scotland, Wales and Northern Ireland.

Employee pensions

Our pension scheme for your employees offers both retirement and investment options. With our terms and personalised support, you could save costs by moving your existing pension arrangements to Aviva.

Future Leader Programme

For those people looking to move to board room level or those who have been identified as the next future leader of your business, our Future Leader Programme could help you take the next step. Our expert-designed two-year course aims to nurture talent within your brokerage, reflecting our dedication to supporting brokers' future success.

HR support

You can access a free HR consultation from IHRS, part of the UKGI Group. They'll assess your current HR practices and provide a detailed report covering several key areas to identify any weaknesses or areas of concern. They can also support you with one-off projects and ongoing HR activities tailored to your needs.

Learning and Development

We can support you and your team at every stage of their learning and development journey, from industry newcomers to business leaders and lots in between. As a Club 110 broker, you can also enjoy unlimited access to Aviva Development Zone, our online learning platform with over 500 training modules tailored to our industry.

Recruitment support

We have a wealth of information to help you through each stage of the recruitment process - from understanding the local market to making sure you're ready to hire and selecting and onboarding your candidate. We can also support you with one-to-one support with your recruitment efforts.

Technical training

Our technical and business training sessions are designed to help you and your team develop their knowledge. Partnering with Searchlight Insurance Training, part of the UKGI Group, these online workshops aim to enhance skills and support continuous professional development. A new series of events is available each quarter.

Wellbeing support

You have access to a wide range of wellbeing support. This includes free Mental Health First Aider (MHFA) training, refresher courses and bespoke sessions tailored to your business needs - all delivered by Mental Health In Business (MHIB). You can also take advantage of expert-led webinars and CPD-accredited sessions covering a wide spectrum of mental health and wellbeing topics. Plus, explore even more resources in our Wellbeing Library, designed to support your personal and professional wellbeing.

Business Support

Annual conference

As a Club 110 business owner, your annual conference offers you access to a broad range of business sessions, which are aimed at looking at how we can mean more to each other now and in the future. There's also plenty of time for you to network with other Club 110 members and Aviva leaders.

Profit monitoring

Timebox from Alphatec can help you monitor what your staff are spending their time on and they will provide you clear and concise reports so you can look at areas to improve efficiency and cost savings through better account management which can also help you meet FCA’s requirements around demonstrating customer value.

Strategic consultancy

If you’re looking for confidential support on key issues like business planning, growth and effective placement, Baker Street can offer you consultancy services to help you develop strategies for successfully managing your business.

Sustainability

Our Sustainable Business Coach tool can help you evaluate your business's environmental and societal impact. Having a strong Economic, Sustainability, and Governance (ESG) plan, can help you gain a competitive edge, attract top talent and create positive PR opportunities. This tool allows you to set goals and track your progress in achieving your sustainability goals.

Our Club 110 Propositions Team

For more information about any of these benefits and services, or to arrange a discussion about which could be right for your business, please contact our Club 110 propositions team or get in touch at club110@aviva.com.

Stuart Millar

Broker Proposition Manager

Gillian Brennan

Senior Broker Proposition Manager

Clare Denzey

Broker Proposition Manager

Connect with Club 110 on LinkedIn

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