Accessing our Fair Value Assessment Outcomes

As the product manufacturer of Aviva underwritten products, we’re required to complete an annual Product Review and Fair Value Assessment to assess whether a product may continue to be marketed or distributed and share the outcome of this with our distributors/brokers. This activity follows the implementation of the FCA’s Pricing Practices new product governance rules under Chapter 4 of the FCA’s Product Intervention & Product Governance Sourcebook (known as PROD4) which became effective on 1 October 2021.

You can view all our most up-to-date Fair Value Assessments by using the links below. The expected date of the next Fair Value Assessment can also be found at the bottom of the relevant PDF document.

If you have any questions about this, please contact your Broker Development Manager