Digital trading is moving beyond ‘off the shelf’

The Pandemic has had a lasting effect on how we work. Businesses are set-up to support a hybrid working model and employees have adapted to a more balanced approach - with most planning to continue to work from home for at least part of their working week*.

This, combined with the acceleration of digital adoption, has seen additional volume of business traded online, with more demand for digital trading to evolve beyond ‘easy to place’.

This ambition is one that we share. We’ve plans in 2022 to stretch the boundaries of what digital trading can offer, allowing you to start and finish more online, benefitting from the speed and efficiency of trading in these channels.  

Developing Commercial Combined Insurance

We believe our Commercial Combined Insurance (CCI) product has the potential to provide better outcomes for you and your clients. We started to build on this potential last year – expanding the trade list and increasing the Sums Insured limit to £10m.

As part of our continued investment in digital and our commercial lines business, you can expect further developments throughout 2022 to increase our online capability in CCI, including:

  • Further widening our appetite to increase the capability of the product.
  • Providing additional cover options to make our product more flexible.
  • Flexing our wordings to be more aligned to the typical trades you’re dealing with.
  • Providing a wider reach and higher level of acceptance authority on Fast Trade and eTrade.
  • Bringing more alignment to our online and offline offering.

Supporting with underwriting expertise

A key theme this year is investment. Whether it’s underwriting capability, digital solutions, or our capacity, we’re strengthening to provide more support and service for you and your clients.

In Digital, we know that we need to put the right processes in place to manage and maintain service as our product set becomes more and more adaptable. We understand that giving you the opportunity to self-serve and place business online is important, having someone there who can help you when you need it is equally important.

We’re bringing in expertise from across the business to bolster the capability of our digital centres. This started by front-filling roles in 2021 to ensure we were ready to deal with increased demand and we’ve invested in our teams to increase their authority and expertise. This, in combination with more alignment across online and offline, means you can be more confident in placing your larger CCI cases with Aviva, no matter how you choose to trade.

Look out for more information

In addition to enhancing our CCI product, we’re listening to your feedback and reviewing and refining our proposition to better suit the evolving needs of you and your clients. Stay tuned for more information in the coming months as we roll-out some exciting developments across our product portfolio and some platform developments across Fast Trade and eTrade.

Thank you for your continued support.

David Hockey

Head of Trading, SME Commercial

*Data from GlobalData’s 2021 UK SME Insurance Survey