Encourage growth by investing in your online presence

It's increasingly likely that most of your potential customers will probably start their initial insurance search online, so the value of investing in a strong digital presence can’t be underestimated. 
 

The primary benefits include:

• Improved visibility and brand credibility for those searching online for insurance. This helps to encourage the ongoing flow of potential new business into the company.
• Growth is then delivered by your actions to improve the engagement and conversion of these prospects into valuable new customers.

Guidance on how to deliver these benefits

1. Capture their attention as they search online

• Optimise your online presence to strive for a top-three position on Google.
• Check and then minimise your bounce rate.
• Understand the value of adding meta tags.
• Keep your business information accurate and consistent online.

2. Hold their attention as they seek to decide whether you’re their best choice of insurance provider:

• Make sure that your benefit-led selling proposition is relevant to your most profitable customer segment, and that it's the first thing they see, read or hear when they arrive on your website or social media page.
  
• Use testimonials and Google Reviews to reassure them that this benefit is real.
• Promote your professionalism by investing in quality photography.
• Maintain their interest by making sure that your content is relevant and valuable.
   

3. Now encourage them to contact you

• Include a highly visible call-to-action.
  
• Try to encourage them to contact you now (not later).
• Increase conversion rates by including a range of options for how to get in touch.

Ultimately most businesses who focus on building a robust digital presence are better placed to maintain a growing and loyal customer base. With the potential for increased revenue from their extended lifetime value, you can work to secure a strong position against your competition. 

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