Going further for regional brokers and reflections on our Club 110 conference
From Dave Martin
Having just returned from our Club 110 conference in Malta at the end of last week, I thought I’d share a few reflections on the event and the interactions we enjoyed with some of our most invested regional independent brokers.
At our Strategic Partner Conference in June, we focused on the challenges facing customers and how we are responding and investing across our GI business to address their needs today and in the future.
At the Club 110 event we continued the focus on ‘customers’ – be that our broker customer partners, or our mutual clients and gave us plenty of time to share how we’re going further for both, and importantly find out what more is needed from us. We also benefitted from some expert thought leadership on the macro-economic, political and regulatory landscape, and the future of customers and AI technology.
We were extremely lucky to have Jason Storah – our GI CEO for UK & Ireland – join us for the full conference programme. He reiterated just how important our brokers are to us and how much they contribute to our financial results and growth.
My promise to our brokers has been to be more visible and responsive. At the conference we shared how we’ve continued to strengthen our team, increasing our underwriter footprint to c.600 across the UK and expanded our regional presence in Southampton, Chelmsford, Glasgow, Newcastle and Belfast.
In our Distribution Team, we’ve hired market-leading talent like Michelle Taylor – our new Broker Distribution Director who’ll focus on both our strategic and regional relationships and who’ll continue to champion Club 110 as the senior lead.
In Commercial Lines we've scaled intelligent automation with 98% of Mid-Market renewals touched by AI, helping to free up underwriting resource for you to access. And looking ahead, we're going to keep developing our trading capability across Mid-Market, Digital SME and Schemes, allowing you to trade with us how you choose.
In Personal Lines we're maintaining our appetite, commitment and capacity in the intermediated market, strengthening our position with an evolved high-net-worth proposition in the coming months.
We’ve also increased our broker support propositions with an improved apprenticeship programme and expanded Learning & Development offering. And we’re not stopping there – look out for more to come soon.
And of course, we were happy to share that the much-loved Aviva Broker Community Fund is back bigger and better for 2024, with an enhanced prize fund for causes that are important to you. I encourage you to get involved and look forward to seeing the projects you’re supporting in your communities this year.
From conversations throughout the conference, I recognise that we have more to do to ensure consistency in ‘delivering flawlessly’ – another of my promises to our brokers, but we’ll keep investing, improving and consulting with you about how to do this so that we continue to go further together for the benefit of our mutual customers.
Next week (10 October) myself and a team of our experts will be attending the Broker Expo event in Birmingham and look forward to speaking with many more of you there. I’d like you to keep talking to us about how we can do more through our partnership. Reach out to your Broker Development Manager, or feel free to contact me directly.
Dave Martin
MD, UK Commercial and Chief Distribution Officer