Talk to more people, more often - here's how

In a recent Marketing Memo, ‘talk to more people, more often’ was just one of the ways we mentioned to help you boost customer loyalty. Customers are at the core of any broker business, and to encourage their loyalty they should feel valued by you throughout the year - not just at renewal time.

Regular and timely contact throughout their policy lifetime is a great way of building credibility, trust and demonstrating the added value you provide.

We suggest heading over to Broker Create and using some of the resources available to share valuable advice with your clients. By keeping in touch, you’re reinforcing that their business is appreciated by you, and validating your status as a trusted advisor.

Get creating with our new newsletter templates!

So, with all this in mind, we’re delighted to tell you about our new one and two-page newsletter templates, recently added to Broker Create. Use them to create and share your own latest news and updates with your clients. All you need to do is follow the steps to upload your logo, contact details, images and copy – you can also select your brand colours to make your newsletter look even more professional.

When you’re happy with your newsletter, it’s up to you how you share it – via email, upload it to your website, or add it to your social media channels. This new addition to Broker Create has been in the pipeline for a while and we’d love for you to take a look and let us know what you think! Drop us an email at marketingsupport@aviva.com

As we’ve said before, of all the elements of your business, the client relationship is key to making sure your business continues to grow, so it’s certainly worth investing in - and a regular newsletter could be just the solution.
 

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