Health insurance is a valuable product for any of your clients, helping them cope with ill health when it happens.
But we want to help them stay as healthy as they can for as long as they can.
That’s why we’ve enhanced MyHealthCounts, our digital health and wellbeing tool to help your clients understand, improve and track their health.
Available as an app as well as online, it has a range of extra features to help your clients live their best life – and by participating they can get up to 15% off their health insurance renewal premium.*
The enhanced MyHealthCounts is available to all new and renewing policies with a start date of 14 July 2025 onwards.
Tell me more...
Transcript for video MyHealthCounts
Welcome to MyHealthCounts, our health and wellbeing service designed to help you take control of your health, your way.
Available online or through our app, you’ll unlock deeper, more personalised insights into your wellbeing.
Sync a health fitness app to keep a track of your lifestyle activity, complete digital health assessments to help understand how healthy you are, identify the lifestyle areas you may want to address to improve things, receive advice from health professionals to help make improvements, build and track your healthy habits, and get rewarded for your efforts - all in one place.
Our digital health assessments are simple, straightforward, and designed to give you meaningful insights into how your current lifestyle is impacting your overall health.
Each assessment gives you a Q Score between 1 and 100 - think of it as a snapshot of your health in that area. The closer your score is to 100, the better.
You’ll also see which lifestyle areas need the most attention, listed in priority order, so you know exactly where to focus your efforts.
But we don’t stop there.
You’ll receive advice and recommendations tailored to your results to help you make informed choices and take real steps towards a healthier you.
And here’s something to feel good about: when you commit to your wellbeing, you can potentially get rewarded with savings on your health cover.
Complete wellbeing actions through the app and you could earn up to 15% off your renewal premium.
It’s simple – the more you engage, the more you could save.
You’ll see how much you’ve achieved at the end of month 9, just before your qualifying window closes.
Want to take things up a notch?
Set goals that matter to you.
Choose your motivation, identify your barriers, and get tailored hints and tips to help you stay on track.
Or join a 12-week programme with weekly support to help you build healthier habits at your own pace.
Need some inspiration?
Our library is packed with resources to keep you feeling good.
And keeping motivated is easy too!
Unlock new levels of wellbeing and achievement badges by maintaining health streaks, completing actions, and more.
Ready to get started on your health and wellbeing journey?
Head to myhealthcounts.aviva.co.uk
You can find your access code in your private health insurance welcome literature and member guide.
GEN7974 01/2026
Key features
- MyHealthCounts app Available as an app as well as online, so clients can access MyHealthCounts on the go.
- Health risk assessments Your clients can get even more insights into their health with health risk assessments that cover off more conditions. These will help your clients understand how their lifestyle choices impact their health in relation to cardiovascular health, cancer (lung, breast, prostate, colon, skin and stomach), diabetes, lung health and dementia. Each assessment provides a Q Score, a report of their health and lifestyle factors influencing their score and a link to advice for how to make improvements.
- The more they engage, the more they save Your clients can complete a series of actions, each one helping them earn a discount on their renewal premium, so the more they do, the bigger the potential discount – up to 15%*.
- More insights into their health MyHealthCounts will help them gain a greater understanding of their health, make lifestyle improvements, and track healthy activities.
Who can use MyHealthCounts?
In a nutshell, every person who is covered by an Aviva Healthier Solutions private medical insurance policy and over the age of 18 at the start of the policy year.
Each person will need to register with their own individual email address.
It’s free to use and could give valuable insights into an individual’s health, plus tips on how to be as healthy as possible.
More features to help your clients understand and improve their health
Your clients could also benefit from other features that could help improve their wellbeing:
- Get guidance on how to tackle lifestyle factors affecting their health and wellbeing based on their health risk assessments.
- Set goals and opt to receive tips to help address any barriers to meeting those goals.
- Join any of the 12-week programmes to help improve lifestyle factors they may need to address.
- Earn virtual badges for milestones achieved during the MyHealthCounts journey, including health streaks, goal progression, and completing health risk assessments.
- Explore the health library containing articles that can help with making lifestyle adjustments to improve their health and wellbeing.
The more they engage, the more they save with up to 15% discount at renewal*
Your clients can complete a number of actions as part of their MyHealthCounts journey. As well as giving them a better understanding of their health, tracking their lifestyle activity could help them monitor and improve their health and wellbeing.
Each action they complete can contribute towards a potential saving they could make at renewal. They could earn up to 15% off their renewal premium* by ticking off these actions:
- Completing all five health risk assessments during their qualifying window
- Scores given for cardiovascular health, cancer, diabetes and lung health risk assessments count towards the discount they could earn
- Connecting and syncing a health and fitness app
- Consistently logging progress towards completing a health goal they’ve set (applies from the second year of taking part in this new version of MyHealthCounts)
The more they do, the greater their potential of earning up to a 15% discount* on their renewal premium.
* We price some of the policy cover options separately, for example, out-patient cover and policy excess. Discounts don’t always impact the premium for each cover option in the same way. This means the impact of a discount on a premium may, in some cases, be higher or lower than stated. We expect the discount impact on premium to be at least as large as stated for around 95 out of 100 of customers. Terms and conditions apply.
Useful resources to help your conversations
From handy flyers to our customer terms and conditions, here are some extra tools you can use to help you stay confident at every stage.
If your client would like to find out more about MyHealthCounts, please share this link with them.
Any questions? Please reach out to your account manager.