An introduction to PMI

Helping you make a success of selling PMI

Personal and company medical insurance

Our private medical insurance (PMI) is an annually renewable product that gives your clients, or their employees, prompt access to diagnostics and treatment at private facilities throughout the UK. It’s a great product to add to your portfolio if you’re looking to grow your business.

Attract new clients

And maintain existing ones by meeting their desire for high quality healthcare

A new revenue stream

Boost your business’s immune system with all the support and training you and your people need 

Future proof

Protect your business against a changing financial environment while meeting your clients' needs

Product details

Why PMI?

PMI covers a wide range of products, from insurance for individuals and their families, to insurance for SMEs, large corporations, and everything in between.

It can help you easily add an additional revenue stream to your business, making it more robust and diverse.

What’s included with PMI?

  • Flexible cover
  • Expert support every step of your sale
  • A full line-up of products for all client types
  • A focus on clinical case management
  • Extensive cancer cover with our cancer pledge
  • A healthy package of added benefits

Call our health trading centre team on 0800 056 2594

Calls to and from Aviva may be recorded and monitored.


We believe that PMI can benefit a broad sprectrum of clients. So, we offer a wide range of products with the view of offering support and help to as many of your clients as we can.

With PMI, you can give your clients the reassurance of being able to access treatment quickly and at the right time, in the right place. By focusing on what's most important to our customers, we make it easier for them to take control of their health and wellbeing.


In our experience, most companies will benefit from PMI.

Self-employed clients and SMEs can mitigate against the loss of revenue caused when a key employee is unable to work for even a short period of time. Sole traders in particular benefit from PMI, as they often can’t afford to be off work for ages while awaiting medical treatment. 

The advantages for much larger companies are also very compelling, allowing them to contain costs whilst helping attract and retain the best talent to their workforce. PMI also gives rapidly expanding companies a cost effective solution when the demands of staff have overtaken the benefits available to them.

By really helping people to get better, we make it easier for them to get back on their feet as quickly as possible. That means they get back to work quickly too, which reduces the costs of absenteeism to any business.

Why Aviva?

You and your clients benefit from our commitment to delivering great private medical solutions. Everything we do focuses on three key customer needs -  simplicity, quality and sustainability.

By listening to what's most important to our customers, we’re able to offer propositions and training that meet your needs. You can even request a visit from our field team. They’ll come to you to train and support your staff, helping  you create a new revenue stream for your business.

If you like what you’ve seen, get in touch with us today to learn more about how we can help you make a success of selling PMI. Our team at the Health Trading Centre are trained in all aspects of the business. They’re on hand ready to assist with any PMI question and can manage your query from start to finish.