Wellbeing services from Aviva

for individual clients

Where there’s wellbeing there’s a way

We're dedicated to helping your clients live their best life. That means encouraging them to consider their wellbeing in terms of everything they do – what they eat, how active they are, their mental health, how they sleep and how they spend and save money.

By promoting healthier habits and incremental shifts in attitudes and actions we help people make informed, balanced and positive lifestyle choices.

Whether it's through MyHealthCounts, Aviva Digital GP, Get Active or the Stress Counselling helpline, there's a service to support them.

Physical wellbeing

By offering services that promote physical wellbeing to your clients, we can help them live healthier, happier lives

Mental wellbeing

By offering services that promote mental wellbeing to your clients, we can help address potential problems before they become more serious

Why is wellbeing important?

Wellbeing isn’t a one size fits all approach, so not every benefit offered will suit everyone – this is why it’s important that a broad range is on offer for your clients

Who’s eligible?

All Aviva Healthier Solutions customers can access our wellbeing services at no additional charge. We think it’s important that your clients can easily find support to live well and stay healthy every day, alongside the peace of mind that’s provided by the healthcare cover included in their policies.

Proposition details



Knowing me, knowing Q

What is it?

MyHealthCounts is an online programme designed to help your clients understand, monitor and improve their health.

Once they've registered, they simply complete the health risk assessment questions on the website in order to get their ‘Q Score’. Knowing their Q Score helps them to understand their health risks and how these are influenced by modifiable lifestyle factors – but that’s not all.

The higher your clients scores are, the more they could save when they renew their cover – up to a maximum of 15%. As of December 2023, 76.3% of members that registered for MyHealthCounts received the full 15% discount at renewal.

What are the benefits?

We think it’s important that people can easily find support to live well and stay healthy every day, alongside the peace of mind that’s provided by the healthcare cover included in an Aviva health insurance policy. MyHealthCounts incentivises users to do just that.

How can clients access this?

MyHealthCounts is provided to all of our Healthier Solutions customers at no additional cost. Members over the age of 18 are invited to join the programme after a policy is purchased.  

To access MyHealthCounts your clients can register at: myhealthcounts.aviva.co.uk where they can also read our terms and conditions.

Where can clients get help with questions?

If your clients have any further questions about MyHealthCounts, they can contact the Customer Management team at: healthadmin@aviva.com

Aviva Digital GP

Aviva Digital GP

A GP in your client's pocket

Your clients can get the guidance they need from a private GP via the app, with unlimited video consultations per member per policy year, 24/7.

How is it helpful?

Aviva Digital GP could help minimise downtime when your clients need a GP consultation or are seeking medical advice, giving them swift and convenient access to GP video consultations and repeat NHS prescriptions.

What are the benefits provided by the service?

When time matters, this app helps

Video consultations can help save time, with no need to visit a GP surgery. Your clients can book appointments 24/7 and could have one in as little as 30 minutes – most are available on the same day. The appointment slot with their selected GP will last for up to 15 minutes.

GP choice

Your clients will be offered both male and female GPs to choose from. They can also select to search for a GP who they have seen previously via the app, within the last 6 months subject to availability. Additionally, they can review GPs' biographies and select a GP based on who best suits their needs according to the GP's profile.

Consultation advice

After a GP consultation, your clients will be able to see the advice they have been given and consultation history within the app.

Repeat NHS prescriptions 

Your clients can order prescribed repeat medication within the app (all NHS England exemptions are accepted) and get free UK delivery.

Private prescription delivery service

Your clients have the option to choose delivery of medication to their home, office or other nominated location – or they can choose to collect from their local pharmacy. There is no charge for the provision of a private prescription, but your clients will need to pay the dispensing pharmacy for the cost of medication. If home delivery is selected this will be subject to Royal Mail fees.  You can find out more information about the associated charges in our FAQS

Child cover

If your clients have any children under 16, they can add them to their account for paediatric consultations, with a limit of up to 10 children per member.

How can your clients access this service? 

Aviva Digital GP is available to all Aviva Health customers who are residents of Great Britain, Northern Ireland, the Channel Islands and the Isle of Man at home or abroad.

Information on how to access and use Aviva Digital GP will be available on the weblink pages that are provided in member literature. 

Terms and Conditions and the Privacy Policy for Aviva Digital GP can be viewed in-app before your clients sign up. Mobile data charges may apply. This service is a non-contractual benefit Aviva can withdraw at any time.

Any questions?

If you have any questions about Aviva Digital GP, please speak to your usual account manager.

Get Active

Get Active

Shape up, don’t shell out

What is it?

Get Active helps your clients stay fit and healthy with discounts for online workouts and more than 3,000 health and fitness clubs nationwide. It also offers them a variety of discounted products and services, all designed to help them and their families get active and keep healthy.

How is it helpful?

Regular exercise – inside or outside the home – can build confidence and help clients to feel good about themselves. It could also help to combat disease, manage weight, improve energy levels and reduce the risk of stress and anxiety.

Looking after their fitness can offer your clients many great social benefits too. It helps to keep people motivated and on track, while opening up opportunities to build a wider circle of friends – online as well as at a health club or gym.

Cancer Care with Get Active

Benefit from savings on products and services that can help make a small difference if your clients or someone close to them is living with cancer. 

Cancer Care with Get Active provides them with access to discounted products and services that can help with the daily living adjustments a cancer diagnosis and treatment can bring, as well as offers on services and experiences that may enhance quality time spent with family and close friends.

So, whether they’re looking to improve their current health and wellbeing, show someone their support, or they just want to feel more like themselves, there’s a choice of specially arranged products and services to help.

How can your clients access this? 

Get Active is available at no extra charge to all Aviva Health customers. Details on how to access this service are provided in the clients' policy documents. 

The sign-up process for some offers, such as health and fitness clubs, means they'll enter a binding contract which may include conditions such as minimum term and monthly fees. Please advise them to read the terms and conditions relating to their chosen offers carefully.

This service is a non contractual benefit and could be changed or withdrawn at any time.

Any questions?

If you have any questions about Get Active, please get in touch with your usual Aviva account manager.


Stress Counselling helpline

Stress Counselling helpline

A little more conversation

What is it?

The Stress Counselling helpline can be a good place for your clients to get help with personal or work-related stress issues. Talking and sharing can be the first step in helping to work through problems and resolve them.

How is it helpful?

Stress can develop when your clients feel that they are having difficulty with the demands and expectations they face. This is where the Stress Counselling helpline can offer support.

What are the benefits of this service?

The best time for your clients to get confidential help is as soon as possible. Allowing issues to build over time can create bigger problems down the line. 

How can your client’s access this service?

The Stress Counselling helpline is available 24/7 to all Aviva Health customers aged 16 or over. Details on how to access this service are provided in your clients policy documents.

Any questions?

If you have any questions about the Stress Counselling helpline, please get in touch with your usual Aviva account manager.

Mental Health support

Mental Health support

A little bit of support

What is it?

If your clients are experiencing poor mental health, they can find it difficult to get back on track. We can help them manage and improve their mental health by providing access to helpful information, articles, videos and advice.

How is it helpful?

To help support your clients' mental wellbeing, we have developed a suite of videos and downloadable materials, all designed to give them the tools they need to cope with the everyday pressures of life.

So whether they want to learn about the signs and symptoms of poor mental health, view techniques to improve their resilience, or support in navigating an always-on culture, our videos and guides can help them look after their mental health, and of those around them.

How can clients get access?

Details on how the support is provided within your clients' policy documents. Alternatively, speak to your usual Aviva account manager.  

Any questions?

If you have any questions about this service please get in touch with your usual Aviva account manager.

This service is a non contractual benefit and could be changed or withdrawn at any time.

Helping you sell

Finding the right clients

How do we communicate these services to your clients?

Any questions?

How to apply

Aviva wellbeing services are available as part of our PMI cover.

If you want to find out more, speak to your usual account manager

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