Why Aviva

On your side, by your side

Areas to explore

Aviva is one of the UK’s largest insurers and is dedicated to helping your clients access quality healthcare, with the maximum support, at the right time and at the right price.

About health from Aviva

Aviva is one of the UK’s largest insurers and with a broad spectrum of health and wellbeing products, we aim to help your clients access the healthcare which is right for them.

Our cancer pledge

We understand the importance of providing members with the cover and support they need if they’re diagnosed with cancer.


We’re delighted to have been recognised by you, by our peers, and by industry professionals for the work we do in providing healthcare and protection products.

Defaqto Star Ratings

Defaqto Star Ratings provide an expert assessment to compare the quality of products and policies at a glance.

Aviva in the media

As part of our commitment to helping advisers, we work to raise the profile of health issues and products in the media.

Aviva Community Fund

Our Community Fund gives people in the UK the opportunity to secure funds for local charitable projects.

Why Aviva?

You and your clients benefit from our commitment to delivering great private medical solutions. It’s why intermediaries have voted us the Health Insurance Company of the Year at the Health Insurance awards every year since 2010.

How do we keep winning? It's simple. Everything we do focuses on three key customer needs -  simplicity, quality and sustainability.

By listening to what's most important to our customers, we’re able to offer propositions and training that meet your needs. You can even request a visit from our field team. They’ll come to you to train and support your staff, helping  you create a new revenue stream for your business.

If you like what you’ve seen, get in touch with us today to learn more about how we can help you make a success of selling PMI. Our team at the Health Trading Centre are trained in all aspects of the business. They’re on hand ready to assist with any PMI question and can manage your query from start to finish.