About us
A trusted partnership comes down to communication. Not just talking, but listening. We listen carefully to your thoughts and feedback. We make it our goal to understand what we can do to grow stronger together, applying our insight to shape support around your needs and push forward what’s possible, every day.
It takes us working together as supportive partners, investing in each other to understand and meet our shared goals. It takes a commitment to simplicity, swapping friction for freedom to solve the challenges we both face. And it takes expertise, building on our experience to craft the future we both want to see.
It takes you. It takes a partnership. It takes Aviva.
Why choose Aviva?
There's lots of reasons to choose Aviva, here's just a few of them.
Breadth of trading options
Whether you're trading Personal Lines, Digitally Traded business, Mid-Market or Corporate and Specialty Lines, we have a wide variety of trading options available to you. For hard-to-place risks, Marketplace. offers a number of solutions. And if you're looking for to set up a new scheme or find a new partner for an existing scheme, we’d love to hear from you.
Looking after you and your clients
Our Aviva Risk Management Solutions and Claims teams will help you to look after your clients, to put sensible measures in place to control risk, and if the unexpected happens, to get them back to normal as quickly as possible. We also take fraud seriously by continuing to invest in our fraud prevention and detection capabilities.
Supporting you and your business
Here at Aviva we offer a wide variety of solutions to support your business. From supporting future leaders in our industry to learning and development to help you with new skills or further your existing knowledge. We can also help you if you're considering succession such as exiting your business or looking to grow through acquisition. Finally we can offer you and your business marketing support.
Our communities
The Aviva Broker Community Fund has helped support the local causes you care about. We're also playing our part in the UK financial services sector on sustainability issues.
Our awards
We’re proud of the awards we've received and we thank you for your support.
Insurance Times Awards
Voted by you as General Insurer of the Year 2014 to 2023
Commercial Lines Insurer of the Year 2021, 2018, 2017 and 2016
British Insurance Awards
General Insurer of the Year 2023, 2020, 2018 and 2017
Commercial Lines Insurer of the Year 2021 and 2020
Personal Lines Insurer of the Year 2020
British Insurance Awards 2019
Best of the Best Insurer - 25th Year Anniversary Award
Financial strength and performance
Stability and confidence can be key when looking for a long-term partner for your business – and this data shows our strong financial position and our ability to meet our financial commitments.
Aviva Insurance Ltd financial strength and performance
S&P
AA-
(stable)*
Moody’s
Aa3
(stable)*
Fitch
AA-
(stable)*
AM Best
A+
(stable)*
Our Group financial strength and performance
£6.6bn
UK & Ireland General Insurance GWP**
FY22: £5.74bn
207%
Solvency II shareholder cover ratio**
FY22: 212%
£1.9bn
Centre liquidity February 2024**
Feb 23: £2.2bn
What does it take to build a brighter future?
Transcript for video Bright Future
Over the last 325 years, our relationship with brokers has been integral to how we work.
It’s a partnership that’s grown stronger as we’ve embraced the good and the challenging times.
None of us know what tomorrow looks like, all we know, is the surest way to reach the future we want is to start building it together, today.
Together, brokers and Aviva can push through the tough times, ready ourselves for whatever the future brings, take proactive steps to tackle key industry issues and seek the positive change that will make our communities, and our world, a better place.
We won’t ever allow the challenges we face to halt our progress.
Instead, we’ll embrace these challenges together.
We’ll be by your side, protecting your clients and their assets with risk management and underwriting expertise and responding to claims fast to get them back up and running.
Plus, we’ll help your business stay one step ahead of change by giving you access to a wide range of resources including our award-winning learning and development programme.
Together, we can build a brighter future.
It takes our commitment to supporting you.
Using our expertise to help you and your clients take the next steps.
It takes care, taking the time to listen to – and act on – what you tell us so that together we can map out the path ahead.
It takes community, working in partnership with you to strengthen and grow your business.
And it takes confidence.
To believe that the best is yet to come.
It takes you.
It takes a partnership.
It takes Aviva.
Here for Brokers
Visit our dedicated broker hub to find out how we're supporting you and your clients with the challenges you’re facing today.
Want to find out more about Aviva?
We're one of the UK’s leading Insurance, Wealth and Retirement businesses, with major businesses in Canada and Ireland. Our purpose is to be with you today for a better tomorrow.