About us
It’s always been our goal to stand alongside you and our shared customers, whatever the challenges. And with an expanded appetite, a bolstered team of talent and continuous investments in our infrastructure, we’ve never been better positioned to help you and your customers move forward, wherever you want to go.
Take a look at the resources below for the latest ways we’re supporting you and your clients to go further together.
It takes a partnership. It takes Aviva.
Where can we take you?
Transcript for video Where next?
When you find the right partner you don't move on
You move forward
Because the right partner is there to support you as you plan your next move
And right beside you when you know where you want to go
With an expanded appetite a bolstered team of talent and continuous investment in our infrastructure, we've never been better positioned to help you and our shared customers move forward
Today and in the future
Wherever you want to go
We’re here to help you go further
Where next?
It takes a partnership.
It takes Aviva.
Why choose Aviva?
There's lots of reasons to choose Aviva, here's just a few of them.
Breadth of trading options
Whether you're trading Personal Lines, Digitally Traded business, Mid-Market or Corporate and Specialty Lines, we have a wide variety of trading options available to you. For hard-to-place risks, Marketplace. offers a number of solutions. And if you're looking for to set up a new scheme or find a new partner for an existing scheme, we’d love to hear from you.
Looking after you and your clients
Our Aviva Risk Management Solutions and Claims teams will help you to look after your clients, to put sensible measures in place to control risk, and if the unexpected happens, to get them back to normal as quickly as possible. Our client relationship management team work with you and your client to understand and profile clients with more complex needs. We also take fraud seriously by continuing to invest in our fraud prevention and detection capabilities.
Supporting you and your business
Here at Aviva we offer a wide variety of solutions to support your business. From supporting future leaders in our industry to learning and development to help you with new skills or further your existing knowledge. We can also help you if you're considering succession such as exiting your business or looking to grow through acquisition. Finally we can offer you and your business marketing support.
Our communities
The Aviva Broker Community Fund has helped support the local causes you care about. We're also playing our part in the UK financial services sector on sustainability issues.
Our awards
With your partnership we're proud to have been recognised as:
Insurance Times Awards
Voted for by you:
General Insurer of the Year
2014 to 2023
Commercial Lines Insurer of the Year
2021, 2018, 2017 and 2016
British Insurance Awards
General Insurer of the Year
2024, 2023, 2020, 2018 and 2017
Commercial Lines Insurer of the Year
2021 and 2020
Personal Lines Insurer of the Year
2024 and 2020
British Insurance Awards 2024
General Insurer of the Decade
2024
Financial strength and performance
Stability and confidence can be key when looking for a long-term partner for your business – and this data shows our strong financial position and our ability to meet our financial commitments.
Aviva Insurance Ltd financial strength and performance
S&P
AA-
(stable)*
Moody’s
Aa3
(stable)*
Fitch
AA-
(stable)*
AM Best
A+
(stable)*
Our Group financial strength and performance
£6.6bn
UK & Ireland General Insurance GWP**
FY22: £5.74bn
207%
Solvency II shareholder cover ratio**
FY22: 212%
£1.9bn
Centre liquidity February 2024**
Feb 23: £2.2bn
Want to find out more about Aviva?
We're one of the UK’s leading Insurance, Wealth and Retirement businesses, with major businesses in Canada and Ireland. Our purpose is to be with you today for a better tomorrow.