Why Aviva?

We hear you, and we’re here for you

A trusted partnership comes down to communication. Not just talking, but listening. We listen carefully to your thoughts and feedback. We make it our goal to understand what we can do to grow stronger together, applying our insight to shape support around your needs and push forward what’s possible, every day.

It takes us working together as supportive partners, investing in each other to understand and meet our shared goals. It takes a commitment to simplicity, swapping friction for freedom to solve the challenges we both face. And it takes expertise, building on our experience to craft the future we both want to see.

It takes you. It takes a partnership. It takes Aviva.

What does it take to build a brighter future?

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About us

We provide savings, retirement and insurance to 18.7 million customers (Aviva Annual Report 2022) in our core markets.

Aviva Broker Community Fund

Our Community Fund gives everyone in the UK the opportunity to secure funds for local charitable projects.


Changing our world for the better takes action.

Why choose Aviva?

5 reasons why Aviva is right for you and your clients.

Industry award winning

Insurance Times Awards

General Insurer of the Year 2014-2023

Commercial Lines Insurer of the Year        

2016-2018 and 2021

British Insurance Awards

Commercial Lines Insurer of the Year 2020 and 2021

General Insurer of the Year 2017, 2018 and 2020

Personal Lines Insurer of the Year 2020

British Insurance Awards 2019

Best of the Best Insurer - 25th Year Anniversary Award