Five stars for both Fast Trade and eTrade for 3 years running

In this years Insurance Times eTrading survey, Aviva's Fast Trade was awarded five stars for the sixth year running and our service via Acturis eTrade received five stars for the third year in a row¹.

We want to thank you for your continued support and for providing us with the feedback we need to continue to invest in and develop our digital trading capabilities.

We’re incredibly proud to be the first insurer to have achieved a five star rating for both Fast Trade and eTrade, for 3 years running.

In this article, Aviva’s SME Portfolio Director, Rebecca Gambrell, shares her reaction to this year’s report, some of our key developments from 2023 and what we’re committed to this year.


Five-Star Trading Propositions

‘I'm thoroughly delighted with the results of this year’s Insurance Times eTrading report, I can honestly say that this result is driven by the passion of our people and the level of expertise across the Digital and SME teams.

I’m incredibly proud to be working with a team who love what they do and have a focus on our customer and broker needs, our recruitment and capability plan has allowed us to continue to develop our strong service and improve on the areas that are being highlighted to us. So a huge thank you to the team, but also to you, our Brokers for working together with us, sharing your feedback and helping us to deliver a service, proposition and products that work for you and your customers.


Enhancing our technology and AI

We’ve delivered a variety of change and innovation across our digital trading platforms this year, but for me the most exciting developments have been the ones that we’ve made in technology and AI solutions to benefit our customers.

Our Commercial Intelligence Tool (CIT) can help you with underinsurance. We use data and AI to alert you to the potential of underinsurance within the quote journey, which is now available across all our property products on Fast Trade. This change has meant that we’ve been able to help you ensure that your customers have the right level of protection for their properties.

We’ve also continued to utilise our product recommendation feature on Client Dashboard to provide you with targeted cross-sell opportunities and give you a clear summary of your client’s portfolio, highlighting any additional areas of protection that your clients should be considering.


Expanding our digital products and appetite

Making it easier for you to trade with us online has continued to be a key goal of ours, last year we enhanced five of our core digitally traded products to accommodate larger portfolios and help you to quote and trade more business digitally.

In 2023 we also expanded our digital product offering, with the inclusion of Plant and Equipment and our brand-new Cyber Respond product. Cyber Respond is our new lower-cost cyber product, designed with very small businesses in mind; businesses that are exposed to cyber threats but are unlikely to have the resource or capability to deal with a potential incident.


Moving forward

Following the success of our CIT Underinsurance tool, we’re looking to build on these capabilities to better support and protect our customers.

We’re continuing to listen to, and act on, your feedback. Whether that is how you want to communicate with us in a digital capacity, our accessibility or the level of products and cover that you can trade online.

We want to build on the capabilities that we have, and give you the confidence to place bigger risks with us online. Our digital underwriting team are on hand to support you with the more complex risks, especially within Commercial Combined (CCI) where we have a strong underwriting team ready to support with their expertise.’


Rebecca Gambrell

SME Portfolio Director