Why choose Aviva for retirement planning?

20 Jul 2025

From flexibility and sustainability to expertise, guidance and support – here’s why Aviva stands out for you and your clients.

In today’s retirement landscape, choosing the right retirement provider is crucial. In a competitive marketplace, Aviva stands out as a trusted choice giving the security, sustainability and flexibility clients need.

Comprehensive and flexible retirement solutions

From annuities to equity release, Aviva offers a diverse range of retirement solutions to meet clients’ varied financial goals and lifestyles.

  • Annuities - Guaranteed income for life.
  • Guaranteed Fixed Term Income Plan (GFTIP) – Fixed income over a set period.
  • Income drawdown - Flexible withdrawals from your client's pension pot.
  • LifeTime Care - Guaranteed income to help cover care costs.
  • Equity Release – Unlock the value of your client's home in retirement. 

This flexibility allows your clients to tailor their retirement income to their individual lifestyle and financial needs.

A legacy of trust and expertise

We’ve been looking after people for over 320 years, giving customers a helping hand when they need it most.  Our history makes us what we are today, but our focus on customers and sustainability helps us strive for a brighter future.  So your clients can rest easy knowing we’ll be with them for the long term.

Guidance, support and commitment to clients

To help guide your clients through their pension journey before and after retirement, we offer Universal Retirement Funds that automatically adjust their investment mix as they age.

That way, they get help managing risk as they approach, reach and move into retirement.  And we’re committed to improving client’s financial wellbeing. That’s why we provide tools, calculators and educational resources to help them:

  • estimate their retirement income
  • understand tax implications
  • make informed decisions on retirement income options.

Giving clients more control

For clients who prefer to keep their pension invested while drawing an income, our Self-Invested Personal Pension gives access to:

  • equity funds
  • bonds
  • property
  • commodities
  • multi-asset funds.

This gives clients control over where their money is invested – perfect for those who want to actively manage their retirement savings or diversify beyond standard pension funds.  And with Aviva, there’s no surprise fees or charges. We allow for all fees when we calculate clients’ annuity income, so there’s no hidden surprises.

Sustainable and ethical investments

We’ve been at the forefront of sustainability for 20 years and a carbon-neutral organisation since 2006. Sustainability is at the heart of our strategy. 

We know how important it is to help your clients invest ethnically in and sustainability. That’s why we offer a range of sustainable and ethically managed funds from several fund managers, so we can help your clients contribute to a better future.

We listen to you

It’s not just clients’ needs we put front and centre, but advisers’ too. We pride ourselves on listening to what advisers need to improve our proposition and Platform.

In fact, we recently introduced a rolling 40-day quote guarantee for individual annuities, in response to feedback from advisers – meaning less admin for you and more opportunity for customers to complete.