Why Aviva?

With our wealth of experience, we're a safe pair of hands for your business needs

With over 300 years’ experience, we are the UK’s largest insurer with a 23% share of the UK life and savings market. We are a trusted provider of savings, retirement, insurance and health products under one strong brand.

We have been a recognised leader of Environment, Social and Governance issues for decades, and are taking bold steps to tackle the climate crisis.

We support financial advisers to help their clients plan for the future, save and achieve financial peace of mind. With our wealth of experience, we're a safe pair of hands for your business needs.

With our range of Business Support, we support you to grow and develop your business your way:

Everyone’s heard of Aviva. Our large global presence means that when you recommend us, you’re recommending a provider your clients already know and trust.

Areas to explore

Girls hugging next to bridge

Aviva DigiCare+

Help your clients take control of their health and wellbeing

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Aviva Smooth Managed Fund

The Smooth Managed Fund aims to deliver growth over the medium to long term, employing a ‘smoothing’ process to shelter your clients from some of the impact of adverse market movements.

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Aviva Climate Action

We're the first major insurer worldwide to target Net Zero carbon by 2040.

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Business and professional development

Extra support for financial advisers

Adviser Business Accelerator

A resource to help you attract and retain clients, and maximise your business' potential.