Latest updates
3 Jul 2025
Evolving the Income Protection toolkit
Brianna Saraceno, Protection Propositions Manager at Aviva, spotlights limited payment term Income Protection as a budget-friendly way to strengthen financial resilience for clients.
2 Jul 2025
Annuities vs. Pension Drawdown: Which is right for your client?
Annuities and pension drawdown are two popular choices for generating retirement income and each has its own set of advantages and disadvantages
30 Jun 2025
Embracing Neurodiversity in the Workplace
Insights from Joanna Luckhurst, Principal Psychologist at Lexxic
19 Jun 2025
Pension contribution breaks are costing some employees a comfortable retirement
That's why we're stepping up
13 Jun 2025
Working together to close the protection gap
Find out about our national marketing campaign designed to get people thinking about their support networks and the role protection can play
9 Jun 2025
Supporting employee wellbeing: A year in review
Learn about Aviva's approach to employee wellbeing and rehabilitation in 2024. From mental health to complex conditions, read about how this support helped employees.
6 Jun 2025
Building trust through sustainability
Steven Clivery, Strategic Account Manager at Aviva, shares how embedding sustainability into business practices can help build trust, attract talent, and drive long-term success.
4 Jun 2025
Unlocking the future of retirement: Innovative annuity solutions
How modern annuities are shaping retirement planning
29 May 2025
How the 'Bank of Mum and Dad' are helping younger generations
The liberating impact of equity release
29 May 2025
Strategic support for SME’s in 2025
Dave Wheatley, Group Protection Head of Regional Accounts at Aviva, shares our priorities for supporting SME's in 2025
27 May 2025
Introducing a rolling 40-day quote guarantee for individual annuities
Responding to valuable adviser feedback.
21 May 2025
Unleashing the growing investment power of women
Greg Davies from Oxford Risk recently outlined to Aviva why it is vital that advisers treat their clients as individuals, rather than relying on stereotypical assumptions.
21 May 2025
Our new and improved Onshore bond has now launched
Our new and improved Onshore Bond is live.
14 May 2025
Individual annuities - commission cap
Introduction of a £10,000 commission cap for non-advised sales
13 May 2025
Introducing Aviva's Smooth Managed Funds: a steadier path through market uncertainty
Alan Thompson, Investment Development Manager, discusses the recent market volatility and how the Smooth Managed Fund range could help.
Protection
3 Jul 2025
Evolving the Income Protection toolkit
Brianna Saraceno, Protection Propositions Manager at Aviva, spotlights limited payment term Income Protection as a budget-friendly way to strengthen financial resilience for clients.
13 Jun 2025
Working together to close the protection gap
Find out about our national marketing campaign designed to get people thinking about their support networks and the role protection can play
6 Jun 2025
Building trust through sustainability
Steven Clivery, Strategic Account Manager at Aviva, shares how embedding sustainability into business practices can help build trust, attract talent, and drive long-term success.
7 May 2025
Enhancing Claims through transparency and empathy
Jacqueline Kerwood, Head of Claims Strategy and Governance at Aviva, shares how to help customers through challenging times with transparency and empathy.
10 Apr 2025
Webinar wisdom: Leverage your learning
Patti George, Market Development Manager at Aviva, shares how webinars can be used to enhance professional development and stay ahead of competitors.
25 Mar 2025
Forward thinking - Protection Claims and Wellbeing report 2025
Fran Bruce, Protection MD, shares her thoughts on our 2025 Protection Claims and Wellbeing report
6 Mar 2025
Small but mighty: Protecting the UK’s small businesses
Pete Williams, Aviva's Business Protection Development Manager, highlights the critical need for the small enterprises to have protection.
3 Mar 2025
Navigating bereavement: How the life insurance industry can help
Gemma Perry, Senior Propositions Manager at Aviva, discusses the need for bereavement support within the life insurance industry.
17 Feb 2025
AIG Life is now Aviva Protection UK
As AIG Life were bought by Aviva last year, we’ve been busy getting ready to move under the Aviva brand. And we’ve been working with you to communicate exactly what rebranding means for customers.
3 Feb 2025
Unlocking success: Seven tips to maximise your insurer relationships.
Jim Hunter, Protection National Sales Manager at Aviva, shares his tips on building strong insurer relationships through Business Development Managers.
7 Jan 2025
Continuous learning: The key to success for Protection Advisers
Gemma Howley, Individual Protection Market Development Manager at Aviva, highlights how continuous learning is crucial for staying ahead of industry regulations, enhancing professional skills and building client trust.
25 Nov 2024
The power of case studies in highlighting protection insurance needs
Patti George, Individual Protection Market Development Manager at Aviva, discusses strategies to deliver comprehensive protection solutions when the market gets busy.
1 Nov 2024
Boosting Gen Z Income Protection: Adviser strategies to close the protection gap
Daren Boys, Protection Portfolio Distribution Director at Aviva, discusses Aviva research on income protection awareness and how advisers can help in closing the protection gap.
25 Oct 2024
Embracing Health and Wellbeing benefits: A win for protection customers and advisers
Gemma Perry, Senior Propositions Manager at Aviva, discusses how health and wellbeing benefits can transform the perception and value of protection products.
4 Oct 2024
Top tips to secure your clients’ protection needs in a busy market
Patti George, Individual Protection Market Development Manager at Aviva, discusses strategies to deliver comprehensive protection solutions when the market gets busy.
9 Sep 2024
Five business benefits of working with a charity, community project or volunteering
Gemma Howley, Individual Protection Market Development Manager at Aviva, discusses how working with a charity, community project or volunteering can benefit your business
Platform & Investments
21 May 2025
Unleashing the growing investment power of women
Greg Davies from Oxford Risk recently outlined to Aviva why it is vital that advisers treat their clients as individuals, rather than relying on stereotypical assumptions.
21 May 2025
Our new and improved Onshore bond has now launched
Our new and improved Onshore Bond is live.
13 May 2025
Introducing Aviva's Smooth Managed Funds: a steadier path through market uncertainty
Alan Thompson, Investment Development Manager, discusses the recent market volatility and how the Smooth Managed Fund range could help.
6 May 2025
Boost efficiency with Aviva's new digital letter of authority process
We're excited to introduce a new self-service digital Letter of Authority (LoA) on the Aviva Platform, which aims to increase efficiency in the way you handle client information.
8 Apr 2025
Understanding personality types to overcome retirement planning barriers
In our recent "Rethinking Retirement" webinar, Dominique Ellis & Greg Davies shared invaluable insights on how personality types can significantly influence retirement planning.
6 Apr 2025
Flash update - 'liberation day' - April 2025
Discover how markets have reacted to the Trump tariffs and how we are positioned in our multi-asset portfolios.
18 Mar 2025
Tax year end key business dates
As the end of the tax year approaches, download our key business dates. We've also included essential information to help you complete processes in time.
17 Mar 2025
Flash update - Germany, Europe and the US - March 2025
Hear from the Aviva Investors Multi-Asset team as they provide a flash update on Germany, Europe & the US and the impact on markets.
12 Mar 2025
Celebrating 6 years of the Smooth Managed Life Fund S4
Alan Thompson, Investment Development Manager, discusses the 6 year anniversary of the Smooth Managed Life Fund S4.
27 Feb 2025
Making cash management easier
Free up more trading days with our new cash management option.
28 Jan 2025
Improvements to client reporting on the Aviva Platform
Discover more about some of the upgrades and changes that are now live across client reports.
6 Jan 2025
Start the year bright: Aviva's New Year campaign for customers and financial advisers
We want to help you and your clients to get the year off to a bright start...
Retirement & Equity release
2 Jul 2025
Annuities vs. Pension Drawdown: Which is right for your client?
Annuities and pension drawdown are two popular choices for generating retirement income and each has its own set of advantages and disadvantages
29 May 2025
How the 'Bank of Mum and Dad' are helping younger generations
The liberating impact of equity release
27 May 2025
Introducing a rolling 40-day quote guarantee for individual annuities
Responding to valuable adviser feedback.
14 May 2025
Individual annuities - commission cap
Introduction of a £10,000 commission cap for non-advised sales
6 May 2025
Unlocking more equity with our Lifestyle Max lifetime mortgage
Reintroducing Lifestyle Max: high LTV meets short ERC term
24 Apr 2025
The impact of demographic shifts on annuity demand
This trend presents significant opportunities for advisers to help clients manage longevity risk and secure their essential spending.
28 Mar 2025
Understanding Purchased Life Annuities (PLAs) and their benefits for savers
Introduction to PLAs
27 Mar 2025
Access real time quotes for immediate life annuities
Doing business with Aviva just got easier.
11 Feb 2025
Automatically get our better lifetime mortgage interest rate at the time of offer
With our Lifestyle Flexible Option, we’ll guarantee the rates in your KFI illustration for 21 days. If interest rates have dropped by offer, your client will automatically get that instead. No need to re-apply.
28 Jan 2025
Quarterly housing market update
Hansen Lu, Aviva’s Senior Economist, takes a look at the current UK housing market, helping you stay informed of market trends and key insights.
20 Nov 2024
We're shortening our Fixed Early Repayment Charge Term
We’re delighted to announce that we are shortening our fixed early repayment charge term on our Lifetime Mortgages.
7 Nov 2024
Online additional borrowing for equity release is here
Our online equity release platform now allows you to quote, download an illustration (KFI), apply and track applications for additional borrowing
29 Oct 2024
Introducing our quarterly housing market update
Hansen Lu, Aviva’s Senior Economist, takes a look at the current UK housing market, helping you stay informed of market trends and key insights.
12 Aug 2024
How well do you know your clients? Asking the right questions can make a big difference
by Kay Westgarth, Head of Retirement Distribution
22 Aug 2023
We’ve made some changes to our equity release terms and conditions
If you submit Lifestyle Flexible Option applications for your clients, we’ve introduced Terms and Conditions Edition v10
Workplace & Group Protection
30 Jun 2025
Embracing Neurodiversity in the Workplace
Insights from Joanna Luckhurst, Principal Psychologist at Lexxic
19 Jun 2025
Pension contribution breaks are costing some employees a comfortable retirement
That's why we're stepping up
9 Jun 2025
Supporting employee wellbeing: A year in review
Learn about Aviva's approach to employee wellbeing and rehabilitation in 2024. From mental health to complex conditions, read about how this support helped employees.
29 May 2025
Strategic support for SME’s in 2025
Dave Wheatley, Group Protection Head of Regional Accounts at Aviva, shares our priorities for supporting SME's in 2025
7 May 2025
Supporting employees through life's challenges
Patrick Harvey, Aviva Group Protection Claims & Rehabilitation Operations Manager, shares how our claims process is designed to help both employees and employers .
28 Apr 2025
Group Income Protection: all the same benefits, more choice for your clients
Our limited term payment option is a more affordable way for clients to offer their employees Group Income Protection.
17 Mar 2025
Tax year end check list for employees
With the end of the tax year approaching, there are a few simple things employees can do to ensure they make the most of their savings and investments.
14 Feb 2025
Gen Z - Trends for the workforce of the future
Jason Ellis, Group Protection Sales Director for Aviva, shares insights into Gen Z and the trends advisers and employers may see in the workforce of the future.
3 Feb 2025
Five ways to support a neurodivergent workplace
Ori Chandler, Aviva's Group Head of Diversity Equity and Inclusion (DEI), gives us the lowdown on how businesses can support neurodivergence in the workplace.
17 Jan 2025
Embracing change: A personal journey towards better health
Julian Nurse, Customer Propositions Manager, Group Protection, Aviva, shares his personal journey, showing how annual Health Checks and small, consistent changes in diet and exercise have led him to a happier, healthier life.
8 Jan 2025
Recent changes to Employer National Insurance Contributions - How we'll adapt Aviva Group Income Protection policies
Learn how we're updating our Group Income Protection policies in response to recent changes in employer National Insurance contributions.
16 Dec 2024
The role of Group Protection in providing preventative care
Explore how Group Protection policies can support employees’ health and wellbeing, reducing the need for reactive healthcare measures.
18 Nov 2024
Gen Z in the workplace: Six insights for recruitment and retention
Jason Ellis, Group Protection Sales Director for Aviva, shares insights into Gen Z and how advisers and employers can attract, engage and retain this emerging workforce.
7 Nov 2024
Top concerns for SMEs when considering group protection
Find out what concerns SMEs most when evaluating group protection policies, according to our recent research.
3 Sep 2024
The challenge of long-term sickness for SMEs
Rebecca Selwyn, Group Protection Propositions Lead (SME) for Aviva shares her thoughts on the challenges faced by SME’s in managing long-term sickness and how group income protection (GIP) can help.
Business support
7 Jan 2025
Sustainable and ethical investing: what’s in a name?
In recent years, ESG and ethical investing have moved from niche strategies to a mainstream part of investing. But what’s the difference between ESG and ethical investing?
23 Oct 2023
Understanding Anti-Greenwashing Regulations
Interview with Peter Thain, Sustainability Mass Media Communications Manager
1 Jun 2023
The importance of LGBTQ+ allies
Allyship requires being visible and present, using your influence, educating yourself, and simply being kind .
12 Feb 2023
Thinking Intergenerational through all 3 phases of the financial planning process
Tony Wickenden looks at the reasons to adopt and embed, wherever possible and appropriate, an intergenerational approach to financial planning strategy
12 Feb 2023
Investing and bridging the generation gap
Greg Davies, an expert in investor psychology and Head of Behavioural Finance at the behavioural fintech Oxford Risk, recently explained that he believes investors can begin their journey without having to understand challenging financial concepts.
12 Feb 2023
Family finances: breaking down the emotional barriers
Advisors can play a critical role in bringing families together and facilitating productive discussions about long-term financial planning, according to Greg Davies, an expert in investor psychology and Head of Behavioural Finance at the behavioural fintech Oxford Risk.
23 Jan 2023
Will the cost of living crisis lead to an increase in intergenerational wealth planning?
Will the cost of living crisis lead to an increase in intergenerational wealth planning?
21 Nov 2022
Never too young to invest
Greg Davies, an expert in investor psychology and Head of Behavioural Finance at the behavioural fintech Oxford Risk, recently spoke to Aviva about how financial advisers can engage younger people’s interest in financial planning, a subject they are notoriously uninterested in.
24 Oct 2022
Cost of living anxiety leads to financial avoidance among younger workers
According to new findings from Aviva’s ‘Age of Ambiguity’ study, over half (54%) of UK employees feel anxious when dealing with their finances
23 Sep 2022
Aviva comment on the Government’s “mini-budget”
Alistair McQueen, Head of Savings and Retirement at Aviva comments on today’s mini-budget
31 Jan 2022
Priorities for 2022
Kathryn Knowles, award-winning protection adviser, shares some of her priorities for the year ahead.
17 Dec 2021
Meet the team: Ian Gregory
20 Oct 2021
Going for the triple win
Neil Lemmon, one of our Strategic Account Managers at Aviva, gives us insight into his role and shares how he operates on the mantra of win:win:win.
30 Sep 2021
How to find clients and build your client base
Kathryn Knowles, award-winning protection adviser, shares her tips to help you find clients and build your client base.