Celebrating 25 years

of consistent lending in equity release

Helping to unlock your clients’ money

There is a growing need for retirement funding options and Equity Release could be a suitable option in later life planning. As one of the UK's most established and trusted equity release lenders, with over 25 years' experience, we've helped over 284,000 people release more than £11 billion. We release equity on more property types than many other lenders.

Our lifetime mortgage is a long-term loan secured on the customer’s home. For homeowners over 55. Inheritance will be reduced; tax position and welfare benefits may be affected.

Taking good care of your clients is our priority. That’s why we’re a member of the Equity Release Council - set up to help protect people who release equity from their homes. And we only approve lifetime mortgages where the borrower has received professional financial advice. You can find out more on our equity release service here.


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Transcript  for video Aviva Equity Release - 25th Anniversary

00:00:02:12 - 00:00:09:14

Matt McGill

Hi, my name is Matt McGill. I'm the Equity Release Director here at Aviva. I've been in this role now for two years.

00:00:09:14 - 00:00:14:17

Graham Evans

My name is Graham Evans. I'm Chief Compliance Officer here at Equity Release Supermarket.

00:00:14:17 - 00:00:17:06

Graham Evans

In 1997 I joined Aviva.

00:00:17:06 - 00:00:19:00

Graham Evans

I was a financial adviser.

00:00:19:01 - 00:00:21:07

Graham Evans

And in 1998, of course, Aviva launched

00:00:21:07 - 00:00:23:21

Graham Evans

equity release. So, I was at the forefront of it.

00:00:24:01 - 00:00:32:24

Matt McGill

The equity release market has evolved massively over the last 25 years. We've almost seen a complete transformation of this industry.

00:00:32:24 - 00:00:56:10

Matt McGill

We've seen a real growth in the regulation that exists around this market and that really drives consumer protection. We've seen the FCA’s focus on that, we've seen the formation and the growth of the Equity Release Council, and through that a real drive for increased standards both in terms of the products that are offered, but also the quality of the advice that is given.

00:00:56:10 - 00:01:09:24

Graham Evans

Over the last 25 years, I've seen the customer demographic change and I've seen their needs and objectives change. I think at first it was just a simple one-off lump sum solution, so customers didn't have a lot of flexibility and choice.

00:01:09:24 - 00:01:16:22

Graham Evans

Of course, over the 25 years, there are different products and solutions that have come along as well.

00:01:16:22 - 00:01:29:16

Graham Evans

So, it's really important as an adviser or a broker to listen to your customers, get to know them, find out what they want during their retirement plans, and then build a solution around them.

00:01:29:16 - 00:01:39:20

Matt McGill

We know that as customers come through retirement, they are going to have to access more and more different sources of funding to be able to afford the retirement they want,

00:01:39:22 - 00:01:45:12

Matt McGill

and equity release will be a key product that enables that retirement.

00:01:45:12 - 00:02:05:10

Matt McGill

I think as this market evolves, as we look to the future, customers will have to consider the totality of their needs and advisers will really have to think about that. So, how we bring those products, services and all the advice offerings together to really enable customer outcomes I think is going to be absolutely essential for the future.

00:02:05:20 - 00:02:11:20

Graham Evans

Well, here at Equity Release Supermarket. We see the future of equity release without any shadow of a doubt.

00:02:11:22 - 00:02:38:10

Graham Evans

It's now a solution where people say well, I didn't manage to build up enough in my pension pot, but I did manage to build, you know, a huge amount of equity or just a small amount of equity in the home. So yeah, over the 25 years I've had a fantastic time with equity release from it being a niche product now to be of course mainstream flexible product with lots of different benefits for customers.

Award winning

At The Mortgage Awards 2024 we won Later Life lender of the year.  Also at the 2023 What Mortgage awards, we once again won the Best Equity Release Lender and Best Equity Release Lender Customer Service categories. We also received the Best Equity Release Lender 2021/2022 title at the Personal Finance Awards. 

Our lifetime mortgage offers either a straightforward cash sum option of £15,000 or more, tax free or the flexibility of an initial cash sum of £10,000 or more, with a cash reserve of at least £5,000 for further withdrawals. 

Our equity release product option

Aviva Lifetime mortgage - Lifestyle Flexible Option

A lifetime mortgage with either an initial cash lump sum of £15,000 or more, tax-free or an initial cash lump sum of £10,000 or more with the flexibility of a cash reserve of at least £5,000 from which your client can draw money as and when they need it. 

Key documents and tools & resources

Make the most of our new online quote, apply and business tracking functionality

To help you get the most out of our new online quote, apply and business tracking platform, we've put together some 'how to' videos and articles for a step-by-step guide through the quote and apply processes for initial borrowing.

Here to support you

We offer free support to help build your equity release business.
Whether you’re new to the field or already qualified, we’ve got support in place. From CPD-accredited video modules to exam support and guides, you'll find everything you'll need in our equity release support.

Speak to our Equity Release team

Click on one of the links below and our team will arrange to call you back.