The Consumer Duty and Aviva

The Consumer Duty will be one of the biggest events to shape our industry in 2023, and in the years to come.

At Aviva, we support the Consumer Duty and its principle of acting to deliver good outcomes for customers. While it will bring change and challenge, it will also bring opportunity and we want to work with the advice community to ensure its success.

We want to help make sense of the new regulation and how it will impact businesses and customers. Our short videos and articles below detail the why, what, when, who and how of the Consumer Duty. Let's solve the puzzle together.

View Consumer Duty Target Market Statements and Value for Money Assessment Outcomes, for all advised open products

The Consumer Duty on-a-page – the five basics

Here are the five basics of the Consumer Duty. Much detail lies beneath, but this is a good place to begin.

WHY has the Consumer Duty been introduced?

WHAT is the Consumer Duty?

WHO is impacted by the Consumer Duty?

WHEN is the Consumer Duty being implemented?

HOW can a firm demonstrate compliance with the Consumer Duty?

Latest updates

Why have the FCA introduced The Consumer Duty?

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Watch our videos to understand the detail behind the Consumer Duty, its impact for your business and Aviva's approach

Downloadable guide

Read this guide from Bankhall Support Services to learn more about the Consumer Duty regulations.