Simple Life Insurance

Affordable life cover

Simple Life Insurance offers your clients protection that helps cover the essentials

Enhanced cover and additional options aren't for everyone. Aviva's Simple Life Insurance could give your clients peace of mind without breaking the bank.

Immediate cover

Instant decisions and no medical referrals as standard

Essential protection

No fuss – easy life cover from £3.50 a month

Claims you can count on

Please visit our claims hub for details of the claims we've paid.

Product details

Why Simple Life Insurance?

  • Financial peace of mind – without breaking the bank. Your clients can get essential protection from £3.50 a month
  • Immediate cover – instant decisions and no medical referrals as standard
  • You and your clients can count on us – in 2023 we paid out 99.3% of life insurance claims, paying £761m
  • Cover that's simple to understand – use our 'What is protection?' video as a starting point

Features and benefits

Simple Life Insurance comes with a number of benefits available at no extra cost:

For full terms and details, please see the policy summary or policy conditions.



We're proud of our strong track record of paying claims.  Visit our claims hub for details of the claims we've paid and the great work we do to support our customers when they need us most.

If your clients need to claim, we’ll do all we can to reduce their stress and anxiety at what is an incredibly difficult time. From help with filling out paperwork to answering questions, we’ll be there for your clients, and their families, when they need us most.

To make a claim, they can call the team on:

0800 158 3467

Monday-Friday 8:00am-6:00pm

Saturday 8:00am-2:00pm

Please be aware calls may be recorded


Or, if they can't face talking about what's happened, they can get the process started online instead.

Your client can fill in an online form to tell us they need to make a claim.

Quote, apply and track cases online

Visit ALPS

Business support

Doing protection business just got easier

We're committed to making it easy to do protection business with us, so we've produced a range of helpful support materials - all designed to save you time.

ALPS in focus guide

Gain knowledge on what ALPS has to offer you, whilst discovering some of the tips and tricks that could save you time. 

Underwriting centre

Our digital hub contains everything you need to know about our underwriting.

Haven't found what you're looking for?

You can email our protection sales and support team on:

Open Monday-Friday, 9am-5pm.

Or, alternatively, see our contact us page for a full directory.