Flexible cover to help meet your clients’ needs
From flexible life and critical illness cover, to income protection and covering basic living costs, you can easily select products and benefits that help meet your individual clients’ protection needs.
View a short introductory video
Transcript for video Individual protection from Aviva
There are times in life
when we all need some extra support
whether it’s
worry easing
spirit lifting
or life changing
we’re here to provide forward-thinking protection
that does more than just insure
Aviva Life & Pensions UK Limited. Registered in England and Wales No.3252947. Registered Office: Aviva, Wellington Row, York. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Firm Reference Number 185896. Member of the Association of British Insurers.
PM06006 04/2026
You may be interested in
Tools and calculators
Here you'll find our range of adviser and client-facing calculators for you to use.
Personal protection products and literature
Life Insurance+
Comprehensive life cover with the flexibility of adding critical illness cover to help meet your client's needs.
Income Protection+
Help protect your clients against the financial impact of illness or injury, with additional benefits designed to help them return to work.
Critical Illness+
Standalone critical illness cover with a range of benefits and options, making it suitable for a range of budgets.
Whole of Life Insurance+
Cover that helps protect your client's estate planning and guarantees a lump sum when your client dies.
Simple Life Insurance
Enhanced cover and additional options aren't for everyone. Aviva's Simple Life Insurance could give your clients some peace of mind without breaking the bank.
Living Costs Protection
Straightforward cover that helps pay for your client's essentials when they find themselves unable to work due to illness or injury. It pays a fixed monthly amount for up to 12 months for each eligible claim.
Optional add-ons for personal protection
OPTIONAL ADD-ON
Global Treatment
In the event of a serious diagnosis, whether for your client or their children, access to the best care can make all the difference. Global Treatment, provided by Further and available for an additional cost, helps clients access leading medical expertise worldwide and supports them in securing the most appropriate diagnosis and treatment — wherever it is available.
OPTIONAL ADD-ON
Fracture Cover
Broken bones could mean weeks off work. But with our Fracture Cover, your clients will receive financial support of up to £6,000 to help time them over while they recover.
Fracture Cover is available with Life Insurance+, Income Protection+ Critical Illness+ and Living Costs Protection.
OPTIONAL ADD-ON
Extra Care Cover
Some health conditions and illnesses can have a long-lasting impact on your clients' lives. Extra care cover can help make things more comfortable at the time when they need it most.
Extra care cover complements critical illness cover by providing a £50,000 payment if they make a successful claim to help them adjust to a new way of living.
Aviva Digicare+
Aviva DigiCare+
The Aviva DigiCare+ app can help your clients prevent, detect and manage health and wellbeing concerns, helping them go beyond financial protection. The app is provided by Square Health, with services delivered by Square Health and other carefully selected third-party providers.
Available with our personal protection products, excluding Simple Life Insurance, Aviva DigiCare+ gives your clients extra peace of mind and the control to help make health and wellbeing a priority.
Aviva DigiCare+ is a non-contractual benefit Aviva can change or withdraw at any time. Terms and residency restrictions may apply.
Support hubs for protection advisers
Our protection support hubs are here to help you.
Protection underwriting centre 
Our digital hub contains everything you need to know about our underwriting, from our philosophy to useful adviser resources.
Protection trusts hub 
We've made putting an Aviva policy into trust simple, so you can give comprehensive support to your clients. Find out why, when, and how with our protection trusts hub.
High value protection 
With a focus on tailored propositions, specialist expertise and dedicated service, our latest developments are designed to give you greater support when advising high net worth clients.
Protection claims 
Our individual protection claims area for advisers is your central point for information and insights on both claims impact and how to make a client claim.
Adviser CPD and other learning resources
Protection knowledge centre
Get the latest adviser knowledge and insight articles from Aviva protection.
CPD knowledge centre
Our CPD Hub gives you the latest market trends, customer and regulatory insight, and technical guides.
CPD webinar hub
However long you've got between meeting clients and case management, why not watch our protection related webinars and collect CPD minutes as you go.